Full-Time MBA 2022 Applied Business Project Winners!
- SKKGSB
- Hit10753
- 2022-06-27
Congratulations to the Full-Time MBA class of 2023 on completing the Applied Business Projects (ABP)!
On the ABP course, students work on hands-on consulting projects with real client firms, doing research and analysis applying what they have learned at SKK GSB. Through the ABP, the students can visualize how to implement their knowledge strategically in practical business cases. They also improve effective communication skills both with teammates and clients.
This year, the three top projects were announced as below.
1st place: eLoop Digital Marketing
Jawahirul Mahbubi, Jawhara Al Haddad, Jaewon Shin, Minghan He, Pinyada Dechakunapong
The eLoop Digital Marketing project developed a digital marketing strategy starting from brand identification, working through market and trend research, up to strategy formulation. One of the highlights was the pilot project in which the team implemented their strategies directly in eLoop’s LinkedIn account, and examined the effectiveness firsthand. This hands-on approach encouraged the client to assign staff to execute this strategy in the long term.
2nd place: Ecolab
Celine The, Chanya Temkampol, Byungkee Park, Lingxin Fan, Mei Yang
This project focused on market expansion. The client firm aimed to differentiate themselves in the Korean market by considering selling their products to the B2C market. Opening up this untapped market would bring the company new opportunities while enabling them to stand out from the competition. The team was able to deliver good results through accurate assessment of Korean market needs, and by providing the client with key insights.
3rd place: LG Smart Appliances
Paul Heustadt, Siavash Jalali, In Sool Ryu, Rachel Stratton, Sungjun Kim
In this project, the team intended to implement a new concept of Smart Appliances for the client. The client requested to focus on certain points: product perception, positioning, and customer value. The team strategized in two steps: first, business ideation, then formulating the new concept. The team’s innovative plan satisfied the client.