Mr. Tong-Keun Lee, Partner and Head of the AI Center of KPMG Korea, delivered an insightful lecture titled "Beyond AI: Accelerate Business Transformation with AI" to Business Analytics and AI MBA students at SKK Graduate School of Business last Saturday.

In his lecture, he shared practical insights into digital transformation, AI-driven business strategies, and low-code development approaches. He outlined strategies companies use to accelerate transformation and innovation through AI integration.

By examining real-world cases such as AI governance consulting for Samsung Financial Group and the generative AI PoC for Lotte Wellfood, he explained how AI is being utilized within companies and introduced various examples related to AX enhancement.

"This lecture is part of SKK GSB's ongoing commitment to prepare our students for an AI-transformed business landscape," said Professor Raunaq Pungaliya, the Vice Dean of AI and Analytics Programs at SKK GSB. "SKK GSB has strategically positioned itself at the intersection of business and technology. We're not just teaching theory—we're connecting our students with industry leaders who are implementing AI solutions today, ensuring they graduate with both the knowledge and practical insights needed to lead AI transformation initiatives in their organizations."

Yeeseul Jung, a BA MBA student, said, "Through this lecture, I gained deep insights into strategies for effectively applying AI within organizations to enhance employee efficiency."

She added, "I was particularly impressed by how AI-driven digital innovation strategies and low-code development approaches can help companies drive innovation in a rapidly changing environment. It was a valuable opportunity to better understand the latest technology trends and the direction of business innovation through AI."

The event represents SKK GSB's ongoing dedication to shaping future business leaders through its focused MBA programs on AI and Business Analytics, as well as a related track in its Full-Time MBA program.

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