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Full-Time MBA 2022 Applied Business Project Winners!
Congratulations to the Full-Time MBA class of 2023 on completing the Applied Business Projects (ABP)! On the ABP course, students work on hands-on consulting projects with real client firms, doing research and analysis applying what they have learned at SKK GSB. Through the ABP, the students can visualize how to implement their knowledge strategically in practical business cases. They also improve effective communication skills both with teammates and clients. This year, the three top projects were announced as below. 1st place: eLoop Digital Marketing Jawahirul Mahbubi, Jawhara Al Haddad, Jaewon Shin, Minghan He, Pinyada Dechakunapong The eLoop Digital Marketing project developed a digital marketing strategy starting from brand identification, working through market and trend research, up to strategy formulation. One of the highlights was the pilot project in which the team implemented their strategies directly in eLoop’s LinkedIn account, and examined the effectiveness firsthand. This hands-on approach encouraged the client to assign staff to execute this strategy in the long term. 2nd place: Ecolab Celine The, Chanya Temkampol, Byungkee Park, Lingxin Fan, Mei Yang This project focused on market expansion. The client firm aimed to differentiate themselves in the Korean market by considering selling their products to the B2C market. Opening up this untapped market would bring the company new opportunities while enabling them to stand out from the competition. The team was able to deliver good results through accurate assessment of Korean market needs, and by providing the client with key insights. 3rd place: LG Smart Appliances Paul Heustadt, Siavash Jalali, In Sool Ryu, Rachel Stratton, Sungjun Kim In this project, the team intended to implement a new concept of Smart Appliances for the client. The client requested to focus on certain points: product perception, positioning, and customer value. The team strategized in two steps: first, business ideation, then formulating the new concept. The team’s innovative plan satisfied the client.
2022 EMBA Immersion at Kelley School of Business by Injae Chung (Class of 2023)
Executive MBA Immersion I Indiana University Kelley School of Business SKK GSB's Executive MBA includes the Immersion Programs at IU Kelley School of Business every year. This year, the first program took place in April in Bloomington, Indiana, and the main theme was "Leading in an Era of Continuous Change." Injae Chung (Executive MBA, 2023) shared his experience as follows. EMBA students started the first day at IU Kelley School of Business in excitement and anticipation. This was the first immersion program for the 13th cohort, and our first leadership training. As if the professors prepared for any jetlag after traveling from Seoul, the session involved a lot of physical movements such as blindfolded block building. The session proceeded under two different conditions: one with a leader, an observer, and others blindfolded with one free hand; and the other with one observer and all others free. The session might sound easy, but in the end, I found it impressive in that this simple activity reflected what we go through at work. The first condition was a metaphor for a lack of vision sharing and effective communication. Having one restricted hand meant that the team couldn’t utilize all its resources. The second condition, meanwhile represented what happens when the team improves all those deficiencies, i.e., when the leader shares the vision and direction clearly and lets all the members use their full capabilities. Leadership begins when the leader encourages the team to move toward a shared vision.
Master in Management Studies (GETT) students on Company Visit and Alumni Talk: Samsung Innovation Museum
SKK GSB's Master in Management Studies students' third company visit occurred in April. The students toured Samsung Innovation Museum virtually, and learned about Samsung’s history and values. Alumnus Prakhar Hora (Full-Time MBA, 2011) joined the virtual session; he shared his valuable experience working in Samsung Electronics HQ as a foreigner, and his insights on global leadership. The Master in Management Studies program, also called GETT (Global Economic Transformation & Technology) offers students opportunities to acquire critical skill sets that they will need as future global business leaders, and it incorporates residential studies in Paris, Seoul, and Berkeley. The program is run jointly by SKK GSB, EDHEC Business School, and UC Berkeley's Haas School of Business.
2022 EMBA Immersion at Kelley School of Business by Yunsu Lee (Class of 2023)
Executive MBA Immersion I Indiana University Kelley School of Business SKK GSB's Executive MBA includes immersion programs at IU Kelley School of Business every year. This year, the first program took place in April in Bloomington, Indiana, and the main theme was "Leading in an Era of Continuous Change." Yunsu Lee (Executive MBA, 2023) shared his experience as follows. The first immersion program was meaningful and memorable for the 13th cohort in that the students went to Bloomington, Indiana, after bearing the long-lasting chaos of the pandemic. The Executive MBA program usually starts with the first immersion, but the 13th cohort finally went after the second term. Nevertheless, the students then understood each other much more deeply, which helped us get the most from their sessions. We started the program by eating breakfast altogether, which energized us for the all-day learning. I admired Professor Douglas's passionate lecture on Leadership Challenge throughout the program. During his session, the students shared their at-work experiences and feedback. After classes, we walked around the Indiana University campus, reviewed the lessons, and chatted. Doing this, we reminisced about our old academic life and embraced our new MBA student life. One of the precious memories of the immersion program must be the unforgettable dinner discussions and bar talks every evening. We talked over dinner with professors in fabulous restaurants and deeply with classmates in cozy bars. These heated, passionate discussions were all insightful and inspiring. Now that the third term has started, the students feel more confident and motivated as the immersion program provided such cherishable memories that we all share. I look forward to the upcoming immersion program in Washington, D.C., and seeing how far the 13th cohort will have developed then. I have no doubt about the promising future awaiting the 13th cohort of SKK GSB - Executive MBA!
‘Kelley – SKK GSB Women in Leadership Club’ Launch Ceremony
2019 Homecoming Day
Professional MBA Welcome Dinner
Executive MBA Immersion
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