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2025 School of Business Administration JOB Study (Career Concert) Held NEW

The 2025 first semester was held on Wednesday, April 30th and Thursday, May 1st in the lecture room on the basement level of the Business Administration Building. is an event to strengthen networking and explore career paths between Business Administration undergraduate students and graduates, and it consisted of introductions of speakers (fields and jobs), sharing of job tips, talk shows, prize draws, and Q&A. About 90 students participated in the event, which was planned by the 25th Business Administration Student Council, Hanggwanun. In addition to graduates, professors also attended as speakers and held talk show-style lectures. The first part of the first day event, held on Wednesday, April 30, invited external experts who are currently working in the field, and was designed to allow students to understand the various career paths in business administration from a practical perspective. External invited speakers Wonjae Lee (BNP Paribas, Headquarters Manager) and Minkyu Lee (Blend.X, CEO) gave lectures. In the second part, Professors Aram Choi (Accounting), Taeyoon Park (Human Resources), and Yongseok Kim (Management Information) from the Department of Business Administration attended, providing practical advice on career paths in specific fields within business administration and an opportunity to ask questions about their direction. On the second day of the event held on Thursday, May 1st, five graduates of the Department of Business Administration at Sungkyunkwan University who are active in various fields were invited to share the connection between their majors and actual jobs, the process of choosing a career path, and their experiences as new graduates. A total of five graduates served as mentors: Shim Su-hyeon (Business 16, Media, Announcer at Korea Economic TV), Choi Myeong-hun (Business 16, Finance, GS E&C Finance Headquarters), Lee Jin-seok (Business 15, Human Resources, Samsung Seoul Hospital Talent Management Part), Kim San-yu (Business 18, IT Service Planning, Hyundai Motor Company Online Service Planning), and Kim Ki-yong (Business 16, Labor, POSCO Labor Cooperation Office). Bae Yu-min (Business 24), a student who attended as a mentee, said, “On the first day, I was able to gain a deeper understanding of the job through the sincere lectures of external speakers, and it was an opportunity to break the stereotypes I had had. Also, through the real-time Q&A time with professors, I was able to reduce the psychological distance with the professors that I had found difficult, and I was able to directly hear answers to academic questions I had been curious about and resolve them. On the second day, I was able to hear practical advice for job preparation based on the vivid experiences of seniors working in the field. I was able to realistically understand the pros and cons of companies and jobs, and I had a meaningful time thinking about the direction of my future job preparation.” Also, fellow student Kim Min-seong (Business 24) said, “I was so happy to attend the career concert and hear valuable experiences from professors and seniors. Based on the advice you gave me, I will also try to become a better business student.” Kim Seong-jun (Business ‘21), the director of the Academic Affairs Policy Bureau who prepared this event, shared his thoughts on the operation, saying, “This career concert was planned to provide an opportunity for business school students to experience various career paths firsthand and to concretize their career direction through the experiences of speakers, seniors, and professors who are active in the field. On the first day, we were able to broaden our career paths through lectures by invited speakers and professors, and on the second day, many students were able to empathize and feel comforted by hearing the realistic job preparation experiences of graduating seniors. I sincerely thank all the speakers who participated and business school students.” As an extension of this event, from Monday, May 12 to Friday, May 30, a Job-learning mentoring event is being held between graduates and current students, including seniors who attended the career concert. Applications for the career mentoring were accepted from Friday, May 2 to Friday, May 8 as individuals or teams. After that, alumni and current students were matched, and during the event, offline meetings were held and activity reports were submitted. Meanwhile, JOB학다식 (career concert) is held every semester to strengthen the ‘Sungkyunkwan University Business Administration Department brand’ by expanding the network of seniors and juniors to outside of the school, and to increase department loyalty and expand the mentoring network pool in the future.
- 작성일 2025-05-14
- 조회수 0
[Student Interview] Interview with Hwang Hee-jin (Geulgyeong 20) regarding the Dean’s Award for Social Sharing NEW

1. Hello, first of all, please introduce yourself. Hello. I am Hwang Hee-jin, a sophomore in the Department of Global Management at Sungkyunkwan University. I am graduating with a happy heart after receiving a very meaningful award that is like a beautiful ending to my undergraduate life. 2. I heard that you won the Social Sharing Award at the Winter 2025 Commencement Ceremony. Please give us a brief acceptance speech. I think it was because I continued to participate in educational sharing activities within the community, such as Samsung Dream Class, while attending school, starting with my mentorship as a Business Statistics subject in the Department of Global Management in the first semester of my second year that I won the Social Sharing Award. I think the reason I was able to do that was because I had so many mentors in my life. I would like to express my gratitude to all the people around me who have been my mentors, including my parents, teachers, seniors and juniors, and friends. 3. Is there a moment that stands out the most during your studies? I participated in many department programs of the Department of Global Management during my studies, but the first program I participated in was Global Futurizer, which I remember fondly. It was a project where we teamed up with students from Mondragon University in Spain to come up with a business strategy for a domestic startup. At the time, I was an inexperienced team leader who had never done a corporate-related project before, so I struggled a lot. To my great surprise, on the final presentation day, our team won first place, and I was praised directly by the CEO of Breezm, the startup our team was in charge of. It was a significant moment for me personally, because at the time, I was struggling to decide on my career path, but I realized that I was a person who liked what I was good at. After that, I tried my best to do activities that involved ‘business strategy’, such as competitions, the S-ONE business association, and an internship at a consulting firm, and I was able to have a fulfilling college life without regrets. Also, I was proud when I achieved good results in the I-CORE project, which is the representative curriculum of the Department of Global Management. At that time, we were given the task of analyzing the management status of CJ CheilJedang from four perspectives of strategy, finance, marketing, and production management and deriving a management strategy based on that. I was mainly in charge of the strategy in the team. It was not easy to analyze the strategy of a large company with three business divisions and suggest future strategies, but it was very interesting, and in the process, I felt that strategy requires in-depth analysis from various angles. I have done many projects, but projects like I-CORE, which allows you to think about large company strategies from a company-wide perspective, are really rare, and when I finally heard the news that I had won first place out of about 20 teams at the end of the semester, I felt a sense of accomplishment as a writer. 4. If there is any activity on or off campus that you remember the most, please tell us about it. This is an exchange semester at Queensland University of Technology in Australia. I was worried about whether or not to go on an exchange program until my third year, but no matter how much I thought about it, I thought I would regret it if I didn’t go, so I took an extra semester and went to Australia in the second semester of my fourth year. The reason why my exchange program is the most memorable is because it was the time when I had the least amount of worries and could only focus on the present. It’s really hard to have that kind of time in life. Before my exchange semester, I was busy with assignments, exams, conferences, part-time jobs, and internships, and after I came back, I was busy preparing for a job. However, during my exchange semester, I put all my worries about Korea aside and just focused on each day. I thought about how I could make new friends there, and the experience of going to uncommon travel destinations that only locals know about gave me new energy and stimulation when I was exhausted. 5. What are your future career paths and goals? I don't know much because I tend to do whatever I want to do at the time rather than setting specific career goals. However, for now, I want to adapt well to my current job and study more about data science, which I majored in. 6. Lastly, if you have any stories to share with your fellow business school students, please share them. The circumstances given to each student may be different, but the saying that college is the time when you can use your time most freely resonates with me even more now that I am a working adult. I think it would be good for you to invest your precious time in exploring yourself and developing a rich sensibility. Above all, if there is something you want to do, just do it. I have tried and given up on many things, but whether you continue or stop, there are lessons to be learned, and it is clear that there are unexpected benefits. I think the important thing is to have an unwavering spirit. Thank you :)
- 작성일 2025-05-13
- 조회수 20
Alumnus Jeong In-chang (Business 72) establishes Jeong In Scholarship Fund and donates 100 million won NEW

A long-awaited visit to the alma mater campus with scholarships for juniors -Alumnus Jeong In-chang (Business 72) establishes Jeong In Scholarship Fund and donates 100 million won ▲ Jeong In-chang (Business 72) (right) donates 100 million won to President Yoo Ji-beom for the Jeong In Scholarship Fund. On January 3 (Friday), Jeong In-chang (Business ’72) donated 100 million won to the ‘Jeong In Scholarship Fund’ at the 600th Anniversary Memorial Hall of the Humanities and Social Sciences Campus. The ceremony was attended by Jeong In-chang (Business ’72), President Yoo Ji-beom, Executive Director of the School Foundation Joo Young-soo, Vice President of the Humanities and Social Sciences Campus Choi Hoon-seok, 1398TF Director Choi Jae-boong, and Director of the Foundation Lee Dong-hwan. Alumnus Jeong In-chang said, “It was my first time visiting my alma mater in a long time since graduation, and seeing the campus that had changed so much gave me a new feeling,” and added, “I felt proud to see my alma mater developing, and I decided to make a donation to help even just a little bit.” ▲ Jeong In-chang (Business ’72) (right) takes a commemorative photo after receiving a plaque of merit from President Yoo Ji-beom. President Yoo Ji-beom presented a merit plaque and a university baseball jacket as gifts and expressed his gratitude, saying, “Sungkyunkwan University is developing day by day thanks to the meaningful donations from our donors.” He continued, “In accordance with the wishes of alumnus Jeong In-chang, we will provide valuable scholarships to students in need.” ▲ Jeong In-chang (Business 72) (center) receives a baseball jumper as a gift from Choi Jae-boong, 1398TF leader (left). With this donation from alumnus Jeong In-chang, our university will establish the ‘Jeong In Scholarship Fund’ and select students to receive scholarships. ▲ (From the left) Vice President of Humanities and Social Sciences Campus Choi Hoon-seok, School Corporation Executive Director Joo Young-soo, President Yoo Ji-beom, alumnus Jeong In-chang (Business Management '72), Choi Jae-bung, head of 1398TF, and Corporate Affairs Director Lee Dong-hwan. Original text: Sungdae News, “Returning to Alma Mater Campus After a Long Time with Scholarships for Juniors”, 2025.01.03., https://www.skku.edu/skku/campus/skk_comm/news.do?mode=view&articleNo=123523
- 작성일 2025-05-13
- 조회수 24
Hwang Dong-hyun (Global Business 20) Student Story of Indonesian Exchange Student

Hwang Dong-hyun, Department of Global Business Administration (20) Indonesia - University of Indonesia ※ Departure on August 9, 2024, start of semester on August 26, and end of semester on December 20 ▶ visa application process Indonesia does not need to visit the domestic embassy and proceeds with the submission of the documents necessary for the local school. The required documents are sent by the local school, and one thing to be aware of here is the medical examination documents required for both the first and second documents. Since only the medical examination documents issued two months before the visa issuance date are accepted, the medical examination should be postponed for the first time and should be submitted one by one when you have the documents. ▶ flight ticket information They told me not to buy a flight ticket until my visa came out from the local school, so I only set up a rough schedule and bought it as soon as my visa came out. The cost was about 900,000 won for a round trip. ▶ pre-departure preparations It's a good idea to consider additional factors that you need, such as your local SIM or SIM, traveler's or international student insurance, in advance. Rather than packing your bags when you go, it's important to calculate the amount of space you can bring with you your belongings. Or, it's a good idea to bring extra luggage. ▶ dormitory application I did not apply for the dormitory, but the local school provides the necessary information including the indoor appearance regarding the dormitory application after Nomination. At this time, it provides both the schedule and method, so there will be no problem if we proceed. ▶ enrollment in a course The college OT explains the course registration. If you fill out and submit the documents provided by the local school the week before the start of the class, the international department will proceed with the course registration. You need to obtain a signature from the head of Sungkyunkwan University's department on the document, but it may be difficult to receive it on weekends. You can submit it without a signature at this time, so don't worry too much and contact the department administration office during the week to proceed with the revision of the record for credit recognition. ▶ Other precautions Before departure, I receive a lot of various emails and WhatsApp contacts from schools and buddy programs regarding my schedule such as visas, dormitories, and OTs. Pay attention to the notifications and sign up for WhatsApp in advance. Local students use the line a lot, so it's good to sign up in advance. ▶ Class progress and evaluation methods Student number, subject/program name, evaluation: 1 to 10 points -ECAU602101, Cost Accounting, 8점 -ECEU606105, Human Resources and Labor Economics, 9점 -ECEU606205, Natural Resources and Environmental Economics, 6점 The professor conducts the information delivery type class and sometimes gives presentations. It varies from class to class, but 70% of the midterm and final exams, 20% of the assignments, and 10% of attendance and participation are reflected. All are absolutely evaluated, and the C standard is 55 points. Since the test is 100% short answer type, you have no difficulty writing the answer only when you focus on the class. ▶ a dormitory/dormitory -Dorm/ Accommodation Name: Botanica Apartment, Location: Suburban, Rating: Good OFF-CAMPUS HOUSING RECOMMENDATIONS https://blog.naver.com/jbin0531/223523194907 With the help of an acquaintance, I stayed at an accommodation located in Jakarta. There were many cases where other exchange students stayed at their accommodation in Jakarta. I heard that the dormitory was similar to the conditions listed on the site above. ▶ cultural and leisure activities Before the start of the semester, many clubs, including sports and reading, are also recruiting exchange students, so take a look. The Buddy program matches local students, and there are many trips to and from the city and festivals with them. ▶ Pre-entry Preparations Even in winter, it was a hot country, so the clothes were not bulky. We donated or sold items that we could use but felt were unnecessary. After the dispatch is over, you must send your return date and flight ticket to the international affairs office two weeks before you return home. The transcript will be sent to the student email and the original copy to Sungkyunkwan University's international affairs office 30 days after the end of the semester. ▶ general review Overall, I felt that the University of Indonesia is trying to provide a feeling that it is for exchange students. It was not difficult to adapt and get close to the local students because birdies that each student puts up for adaptation are also actively approached. They have a trip and tour at the beginning of the semester to help them adapt to the local area. Classes may vary from professor to professor and subject, but overall, they felt that their passion was great and allowed students to develop critical thinking. It is important to participate well in class because it requires more effort than you think to get a good grade. Thanks to Indonesia's low prices, life in general was not difficult. However, the locals' English is not fluent, so please understand Indonesian and continue to learn even when you are dispatched. It was convenient to travel to neighboring countries in Southeast Asia, and you can see new things in Korea, such as Bali, Jokjakarta, and Bandung. Like any country, it will not be easy to adapt because there are many differences from Korea, but I felt that Indonesia is a good place to exchange due to friendly locals, low prices, and attractive environment. 원문 : 성균웹진 559호 (https://webzine.skku.edu/skkuzine/section/knowledge06.do?mode=list&articleNo=125712)
- 작성일 2025-04-30
- 조회수 85
Professor Choi A-reum (Accounting major), Samil PwC, Appointed as ‘Samil Distinguished Professor by the Korean Accountin

On Monday, April 7, Samil PwC announced that Professor Choi A-reum (Accounting) of our university was selected as the ‘Korean Accounting Association Samil Accounting Corporation Distinguished Professor’ (Samil Distinguished Professor) in the research division. The term is from July 2025 to June 2027. Samil Distinguished Professor is sponsored by Samil PwC and selected by the Korean Accounting Association. The Samil Distinguished Professor appointment ceremony was held at the headquarters in Yongsan-gu, Seoul on this day, and Professor Choi A-reum of our university was selected for the research category, and Professor Yoon Tae-hwa of Gachon University was selected for the service category. The ‘Samil Distinguished Professor’ system is a social contribution activity that Samil PwC has been conducting with the Korean Accounting Association since 2003. In order to advance Korean accounting, it selects current professors with outstanding achievements and activities in the three categories of research, writing, and service, and provides a certain amount of research funds. (From left) Professor Taehwa Yoon of Gachon University, Hoonsoo Yoon, CEO of Samil PwC, and Areum Choi, Professor of Sungkyunkwan University (Photo = Samil PwC) Professor Choi A-reum, who was selected for the research division, has accumulated research achievements by publishing many papers in excellent international academic journals in the field of accounting, and has been highly evaluated for expanding academic influence through active academic activities. Professor Choi is an editorial member of domestic and international academic journals such as Accounting Forum and Management Research, and is actively participating in building an international research network by continuously presenting research papers at major international academic conferences such as the Korean Accounting Association, the American Accounting Association, and the European Accounting Association. Yoon Hoon-soo, CEO of Samil PwC, said, “I hope that the outstanding expertise and passion of the two individuals will greatly contribute to the development of accounting in Korea,” and “Samil PwC will also continue to work for the development of accounting.” Original text: Samil PwC, Professors Taehwa Yoon and Areum Choi Appointed as ‘Korean Accounting Association’s Samil Distinguished Professors’, Edaily Securities News, Soonyeop Park, 2025.04.07. 11:13:02 https://m.edaily.co.kr/News/Read?newsId=02387846642133824&mediaCodeNo=257
- 작성일 2025-04-25
- 조회수 85
2025 Business School x Economics School Joint Cultural Festival, April Fool's Day Event 'Answer Me Business School'

On Tuesday, April 1, in celebration of April Fool's Day, the 2025 College of Business and Economics joint cultural festival event ‘Answer Me College of Business and Economics’ was held at Piloti on the first floor of the Management Building from 10:00 to 17:00. This event, planned and run by the Business Administration Student Council “Flight Luck” and the Economics Student Council “Neighbor,” is a cultural festival where students wear their school uniforms and reminisce about their high school days on April Fool’s Day. This event consisted of uniform rental, events (memory game, Dalgona store, Sangkyung exam), and photo wall photo shoot. For students who did not have uniforms or could not wear them due to size, uniform rental was provided so that everyone could enjoy the April Fool's Day event without being left out. April Fool's Day was enjoyed in various ways through game booths such as lottery, tag/jegichagi, ttang-ta-geuk, and air games, as well as Dalgona store operation and Sangkyung exam questions. In addition, Polaroid group photos were taken at the photo wall so that students could record their memories. Through this event, we were able to activate exchanges among students in the College of Business Administration, experience and interact with the cultures of other departments, and form a diverse student culture. Furthermore, by co-hosting, we were able to reduce costs through economies of scale. The Joint Cultural Festival of the College of Business and Economics began in 2022 as a joint event of the College of Business and Economics, and has continued until this year. In cooperation with the College of Business and Economics Student Council, various and enjoyable programs have been organized, and this has provided an opportunity to plan a project for exchange between Sungkyunkwan students beyond the College of Business.
- 작성일 2025-04-22
- 조회수 108
2025 Sungkyunkwan University CEO Course W-AMP 26th Entrance Ceremony Held

On Thursday, April 3rd at 6:00 PM, the 26th W-AMP entrance ceremony for the 2025 academic year was held at the Cho Byeong-du International Hall on the 5th floor of the 600th Anniversary Memorial Hall. President Yoo Ji-beom, Dean of the College of Business Administration Lee Jong-eun, Head Professor Oh Won-seok, alumni association executives, and other distinguished guests attended the event to congratulate the new students of the 26th W-AMP. The event was hosted by Yoon-Seok Cho and was divided into two parts. Part 1 began with a viewing of a school promotional video, followed by the national anthem, introduction of guests, congratulatory remarks by President Yoo Ji-Beom, congratulatory remarks by Dean Lee Jong-Eun, congratulatory remarks by W-AMP Alumni Association President Lee Dong-Hee, and an introduction to the curriculum and schedule by Professor Oh Won-Seok. President Yoo Ji-beom said, “I congratulate the new students on their admission and support their new beginning. I believe that the reason you, who have proven your capabilities as leaders by achieving outstanding results in your respective fields, have joined the 26th W-AMP is to constantly adapt to change and prepare for a greater leap forward through new learning. Today’s event will be an important starting point for our bold challenges and innovations. I hope that the experiences and learnings you will accumulate in the future will go beyond the simple accumulation of knowledge and become the driving force behind real change and the creation of new values. Sungkyunkwan University will spare no support so that you can grow and leap forward in the best educational environment.” He conveyed his welcome and congratulations. Dean of the Business School Jong-eun Lee, who joined the 26th W-AMP class, said, “I sincerely respect and welcome the fact that all of you, who have already walked an excellent path in your respective positions, have gathered here with a passion for learning. I believe that you will be able to grow further at Sungkyunkwan University and become leaders that the times demand. I hope that the knowledge and connections you will experience in the future will be of great help to your lives and your work, and I will do my best to make this a journey that opens up greater possibilities. I sincerely welcome the admission of the 26th W-AMP class,” and expressed his aspirations. The second part consisted of a dinner and fellowship time. During the dinner, the 26th W-AMP Wonwoo self-introductions, the introduction of the W-AMP alumni association and clubs, and the presentation of admission gifts were held, and the event ended successfully with a group photo. W-AMP (CEO Program), which symbolizes the 3W of Wisdom Management, Wealth Management, and Well-being Management, is a representative CEO program of Sungkyunkwan University. It is a differentiated management program that delivers humanistic assets based on the 625-year history of Sungkyunkwan University, enhances creative management mindset based on history, culture, and art, and deals with recent social and cultural issues such as artificial intelligence (AI), ESG, and big data. For inquiries about the W-AMP program, admissions, etc., please contact the W-AMP Support Center at 02-760-0300.
- 작성일 2025-04-21
- 조회수 99
The 74th class of the Business School Alumni Association donates funds to build the 2nd Business Building

On Thursday, April 10, the alumni association of the Business School, Class of ’74, donated 19,720,000 won (19,720,000 KRW) to the development fund for the establishment of the second Business School Building, a long-awaited project of the Business School. This is the second relay donation following the 10,720,000 won donation by the Business School, Class of ’72, on Monday, March 17, for the development fund for the establishment of the second Business School Building. This donation was set at 19,740,000 won (19,740,000 KRW) to symbolize 1974, the year the Class of ’74 entered school, and a total of 33 alumni participated in raising the fund. The fund transfer ceremony, held in the seminar room on the third floor of the Business Administration Building, was attended by the seven alumni of the Class of 1974 who raised the fund (Chairman Bae Won-ki, Chairman Jeon Yong-ju, Chairman Park Yeong-mun, Chairman Park Jae-wook, Chairman Yoon Ju-seok, Chairman Kim Dong-seok, and Secretary General Lee Jeong-sang), Dean of the Business School Lee Jong-eun, Vice Dean of the Business School Seo Ah-young, and Administrative Director Kim Beom-jun. On this day, Chairman Bae Won-ki, who delivered the fund as a representative of the 74th class, said, “I am glad that my classmates have come together as one to help their juniors.” Dean of the Business School Lee Jong-eun , who received the development fund in person, said, “I am grateful that our alumni have been a great help in making the Business School what it is today, and I am grateful that you have shared your valuable thoughts this time as well. We will do our best to continue the alumni’s wishes and become a business school that develops even further.”
- 작성일 2025-04-21
- 조회수 109
[Interview with alumni] Interview with Kim Ji-won (Management 18) alumni on entering the Ph.D. at New York University (A

1. Hello, please introduce yourself first. Hello, I'm Jiwon Kim, and I'm about to enter the accounting major Ph.D. program at New York University Business School this fall. After graduating from Sungkyunkwan University's business administration department, I completed my master's program at Seoul National University Business School last February. My time at Sungkyunkwan University as an undergraduate has always remained a pleasant and warm memory, and I'm very happy and honored to participate in an alumni interview after graduation like this. 2. I heard that you are going to attend a Ph.D. program at New York University Business School in the U.S. What made you decide to go? When I was an undergraduate student, I had to choose a detailed major in business administration as one of the graduation requirements for Sungkyunkwan University's business school and complete a certain number of credits. I chose accounting and was able to take various accounting-related classes to develop my interest in accounting. In the process, I realized that the numbers in the financial statements could not just be data, but could become 'signals' that reflect the true value of a company. Later, I studied accounting papers that analyzed the relationship between the contents of corporate disclosure such as financial statements and corporate value through the activities of the excellent undergraduate student research credit system, and came up with research ideas myself. This experience deepened my interest in accounting research and made me decide to go on to a master's degree. Through various seminar classes in the master's course, I was able to learn that accounting is a study not only the financial statements of a company, but also the influence of various types of communication on investors and other stakeholders. For example, I have been attracted to the study of accounting, which analyzes what kind of 'signal' corporate communication delivers to the market and stakeholders, such as sustainability management reports, posts on SNS by management, and appearances on podcasts. In addition, in the process of writing my master's thesis, I had great pleasure in specifying my ideas, analyzing data, and interpreting the results. Through this experience, I felt that I wanted to learn more deeply about the process of designing and developing my own research, and I decided to pursue a doctoral course. Since I was thinking about going to graduate school, I wanted to study in the United States, and NYU was one of the schools I especially wanted to go to. Thankfully, I got the opportunity to pass, and I am currently about to enter the doctoral course. 3. Is there a reason why you chose New York University Business School in the United States? The main reason is that professors at NYU are currently actively working on topics related to my interests. I am very interested in how management strategically utilizes corporate disclosure and how this communication affects various stakeholders such as employees, consumers, and investors. As I looked at the papers in this regard, I found that many professors at NYU were continuously researching on the subject, and naturally, my interest in NYU grew. I also felt that it was very important to understand the theoretical foundation in accounting research while taking the Story seminar class during my master's course. There are many professors who do theory-oriented accounting research in NYU, so I expect that they will be able to solidify their theoretical background during the doctoral course. Lastly, NYU is not only located in New York, the center of global finance, but it is also continuing active academic exchanges through the Four-School Accounting Research Conference with Columbia, UPenn, and Yale. I decided to go to NYU because I thought that such exchanges with various schools would be a good opportunity to develop a broader perspective as a researcher. 4. How was the preparation process for going to graduate school abroad? What did you prepare? Quantitative factors (English grades such as GMAT, TOEFL, etc.) and qualitative factors (research experience, thesis, etc.) are important to enter the overseas business school. First of all, English grades are required to be submitted when applying, and most business schools require GMAT and TOEFL scores. In the case of GMAT, the focus was on getting used to the type of question by intensively practicing the mock test. TOEFL is a test that evaluates overall English proficiency, and I prepared it while practicing speaking in English from time to time, especially since the speaking part is important. Qualitative elements are mainly submitted in CV and SoP, and as these two documents can influence the first impression of the applicant, a lot of effort has been made to effectively melt my experience and research interests. CV's research experience item focused on the graduation thesis and the research assistant (RA) experience that he wrote during his master's course, and also included the activities of the "Excellent Undergraduate Student Research Credit System" during his undergraduate years at Sungkyunkwan University. The Statement of Purpose (SoP) is an important document that communicates the applicant's research interests and motivation to apply for a doctoral program, and I wrote it based on the contents of my master's graduation thesis. Through this, I tried to explain in detail why I am interested in accounting and what kind of research I want to do through my doctoral program. Besides, some universities require completion of economics and mathematics-related courses as a requirement. To prepare for this, I also took additional relevant undergraduate classes during my master's program. 5. What is the most memorable work/activity in your undergraduate life at our university? The most memorable activities were the activities of the research credit system for excellent undergraduate students and the experience of short-term exchange students in the summer at the IESEG School of Management in France. First of all, the activities of the research credit system for excellent undergraduate students were a valuable experience that became an important opportunity for me to decide to go to graduate school. Under the guidance of Professor Lee Jong-eun of Business School, I experienced the process of setting ideas for the thesis and collecting and organizing the necessary data. I was able to study accounting papers for the first time in this process, and I was able to tell the professor various ideas and ask for advice. The experience of writing a research questionnaire on a topic of direct interest, revising it by reflecting the professor's feedback, and organizing it in a thesis format was very helpful in the later master's course. In addition, I was able to further specify my goals by asking the professor for advice related to going to graduate school. During this research activity, a short-term summer exchange student program was held at our university, and I thought that my experience at an overseas university was important as I aimed to go to an overseas graduate school, so I completed the summer semester at the IESEG School of Management in France. Since I had no previous experience of living or studying abroad, this program remains a more special experience for me. I was able to broaden my knowledge by taking lectures on business administration from professors from various countries and meeting friends from various backgrounds. In particular, I have continued to have good relations with my close Belgian friend by keeping in touch with him until now. In addition, the experience of collaborating and presenting with various people in business academic festivals, industry-academic cooperation project classes, and academic activities also made my undergraduate life more meaningful. In addition, small and warm moments from my college days, such as playing with my friend until late at night at the festival of Sungkyunkwan University, taking pictures with my close colleague in school uniform, and walking around the Hanok Village with my exchange student friends during Buddy volunteer activities, remain valuable memories for me. 6. What are your plans for the future? What are your future career paths and goals? The most important goal for me now is to develop my ability as a researcher and broaden my academic perspective during my PhD program. I want to do my best to learn and grow in a given environment. After completing my PhD program, I want to continue my research on topics that I am interested in while working as a professor at the business school. Also, I have felt very rewarded for sharing my experience and knowledge with someone by doing extracurricular activities or lectures for high school students during my undergraduate years, so making a positive impact as a good educator is also my important goal. Just as I have received a lot of help and instruction from good professors in Sungkyunkwan University and master's courses so far, I want to become a person who can provide such help to someone someday. 7. Lastly, if you have anything you would like to talk about for your business classmates, please. I hope your classmates will make a lot of fun and meaningful memories at Sungkyunkwan University. Our school is located in the center of Seoul, so I think it is a great environment to have various experiences during my undergraduate years. Looking back on my undergraduate days, I also think I was able to make a variety of memories both inside and outside of the school. Also, Sungkyunkwan University's business school offers a variety of opportunities, so I think that if I take advantage of those opportunities, I will be able to have a richer and more fulfilling undergraduate life. I know that various academic societies are actively operated and various industry-academic cooperation courses are opened, so it would be good to look into these opportunities in advance and actively participate. Lastly, I recommend you to find out more about your career path while asking for advice from professors or seniors. When I had a lot of worries about my career in the past, I also had the experience of knocking on the door of Professor Lee Jong-eun's lab to receive various advice, and I think it was a really good choice to have the courage to visit at that time. I believe that if you are more active in your school life, you will be able to learn more and build good memories. If you have any questions about going to the business school, please feel free to contact me (jiwon.kim1823@gmail.com ), and I will help you as much as I know. :)
- 작성일 2025-04-15
- 조회수 146
Professor Chae In-young (Marketing major) receives special award in research category at Korea Marketing Awards

Professor Chae In-young (Marketing major) of our business school won the Special Award in the Research category at the ‘2025 13th Korea Marketing Awards’. Academic achievements and practical research in various fields such as digital marketing, artificial intelligence (AI) marketing, media marketing, and marketing data analysis were evaluated as the background for this award. Professor Chae In-young is active as a global scholar, publishing numerous research papers in leading domestic and international marketing journals. It is also noteworthy that he is contributing to academic development by serving as an editorial member of a world-class marketing journal. We are also continuing to actively collaborate in the field of practice. Through joint research with CNN, Washington Post, Naver, Accor Hotel Group, etc., we have analyzed how AI-based marketing solutions and digital advertising strategies can be applied to actual businesses. In particular, in collaboration with Naver, we verified the effectiveness of AI marketing solutions for small business owners and presented practical utilization guidelines, contributing to domestic digital marketing practices. Representative research published so far includes ▲ analysis of consumer fatigue with digital advertising ▲ research on hybrid content strategy that combines online and offline content, and has empirically identified the relationship between consumer experience and brand growth based on AI and data. Professor Chae In-young plans to expand her research area so that AI marketing technology can be practically utilized not only by large corporations but also by small business owners, low-income earners, and local communities. In addition, she plans to continue research activities to expand Korean digital marketing technology globally and strengthen the competitiveness of domestic brands. Source: Consumer Evaluation, Professor Chae In-young of Sungkyunkwan University, Special Award in Research Sector at the Korea Marketing Awards, 2025.03.21. 09:59, http://www.iconsumer.or.kr/news/articleView.html?idxno=27539
- 작성일 2025-04-11
- 조회수 141

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