Korean Marketing Association held 2020 Spring Academic Conference on 27 June(SAT) at Kyungbuk University. The conference is the first of its kind to be held in Daegu, where struggled with COVID19, and was held under the theme of "Digital Innovation," which rapidly emerges as the Next Normal after the Corona. In this Spring Conference, Hong Bong-sung, CEO of Lina Life Insurance, who has achieved the highest growth in the insurance industry through customer-centered management and innovative new product development over the past 10 years and has established the Lina Jeonseongi Foundation to carry out steady social contribution activities, was awarded the Korea CEO Grand Prize. In addition, the Daegu-Gyeongbuk Design Center, which contributed to enhancing the core competitiveness of small and medium-sized enterprises by enhancing their design capabilities, and Mario Outlet, who transformed Guro Digital Complex into a mecca for fashion distribution, were awarded the Korea Marketing Frontier Award. Founded in 1985, the Korea Marketing Association is the nation's largest marketing-related association with 1,000 members.2020-07-16
Um- Geum-cheol(Right) & Kim Joo-hyun(Right) Um Geum-cheol (Marketing major) and Kim Joo-hyun (Finance major), two Ph.D. students of our business school were appointed assistant professor at Gachon University and professor Ajou University respectively, based on their outstanding research results. First of all, Um Geum-cheol, who teaching marketing at Gachon University's School of Global Management, had studied Chinese marketing with a adviser Professor Kim Yong-joon. His research field include marketing strategy, metering marketing, platform business strategy, and China marketing strategy, especially C2C platform, face recognition payment system, which is rapidly developing in China and other emerging markets. Recently, a paper about 'Live Video Streamer's Strategies' was published in the SSCI Journal and he presented topics such as the C2C platform, Fresh E-commence, etc. at the annual American Marketing Association (AMA) conference. He was also awarded the 'Excellent Instructor' for teaching undergraduates at Sungkyunkwan University in 2018-2019. Kim Joo-hyun, who graduated from the EMBA of this school with the award of President Lee Woo-heon of the Graduate School of Business, left foreign securities firm and entered the Ph.D. program and has been studying hard. After entering school, Kim Joo-hyun has been expected to show research results that are comparable to those of renowned foreign universities. Along with Professor Song Kyo-jik, an advisor, she wrote a paper analyzing the paid-in capital increase data of Korean companies and published it in the Journal of Financial Markets, a well-known journal of finance and finance. In addition, papers participated by Kim Joo-hyun as co-authors were presented at the International Finance Association (AFA), Western Finance Association (WFA) 2020 academic conference, where the best research results in the financial/financial field are presented. It is known that it is difficult for Ph.D. students from renowned universities abroad as well as domestic universities to present their papers at these two conferences. Kim Joo-hyun will be assigned to Ajou University after graduating in August 2020.2020-07-16
Business School(with Dean Kim Young-jun) had a meeting with students who selected as UofSC(University of South Coarolina) Dual Degree Program on 33320, June 19 (Friday). The school selected two Ph.d students, Kim Ho-ik(advised by Kim young-jun and Woo Mi-rae(advised by Kim Tea-wan) were selected. The selection for the UofSC Dual PhD program were based on document screening and interviews, including grades, research plans, and English proficiency tests. The selected Ph.D. students will receive $1,000 per month in total of $12,000 in Assistantships, along with a reduction in UofSC University tuition. The advantage of dual program is that provides opportunities for both university's students to studay and grow in diverse cultural and academic environments, and that students with multiple degrees can obtain degrees each given by both schools if they complete the curriculum run by both schools and meet all requirements of graduation. Through these programs, we expect our university's Ph.D students to cultivate enterprising awareness and problem-solving skills to cultivate global experts who can be applied to new management sites in line with the changing business environment. On this day, Kim Yong-joon, dean of the business school, said, "We will support students who are selected for the first time after the signing of the multiple degree program agreement and to concentrate on research, and we expect that excellent students will be able to boost their entrance to business schools in the future."2020-07-16
Business School held the opening ceremony of 'Highland MBA Lounge' donated by Yoon Young-mi (EMBA 07) -Role of on-campus networking hub for 'MBA Student's success'- Sungkyunkwan University School of Business held the opening ceremony of the "Highland MBA Lounge" on the fourth floor of the management building at 17:30 p.m. on June 15 (Monday). Through remodeling work for about four months, the lounge was created with the donation of Yoon Young-mi, CEO of Highland Food, an EMBA alumni of the Graduate School of Management. On the same day, major domestic and foreign guests, including President Shin Dong-ryul, Vice President Yoo Hong-joon, Executive Director Joo Young-soo, Business School President Kim Yong-joon, Honorary Professor Oh Won-seok, W-AMP Chairman Lee Woo-hun and EMBA Chairman Oh Yoo-sik, attended the opening ceremony of the lounge. President Shin Dong-ryul said in a congratulatory speech, "Thank you for providing space for graduate students and EMBA students at the business school, and I will repay you with a proud alma mater by becoming a more advanced Sungkyunkwan University." Kim Yong-joon, dean of the university, said, "I sincerely thank her for helping our school despite the difficult business environment due to the Corona situation. In the lounge, we will promote various programs such as student counseling, special lectures by experts on industrial sites inside and outside the school, and the implementation of a business success story contest to serve as a networking hub for 'MBA student's success'," he said. Yoon Young-mi, who donated the lounge, said "I decided to donate the lounge because I wanted to help my school's juniors. I hope that the practice of my little sincerity will lead to another donation, and I will continue to make efforts for my school and alumni. The Highland MBA Lounge will be used as a resting place for research and study during the day, and students in the MBA course at night. In particular, it will be used as a space for conducting team projects and networking between professors and students (such as major-related exploration, comparative activities, and other successful college life) and MBA students.