Kim Ga-jin (17th in Business Administration), runner-up in L'Oreal Brand Storm
On May 21, a team that includes Kim Ga-jin (17th in Business Administration) won the runner-up prize at the global marketing contest "Loreal Brand Storm" held at L'Oreal Korea. L'Oreal Storm is a global marketing contest for college students and graduate students around the world every year, and 40,000 people from 65 countries have participated since it began in 1992. The brand Storm has applied for more than 100 teams nationwide, and it is the first time that Sungkyunkwan University's team has advanced to the final round. I met Kim Ga-jin and listened to the details.
1.Hello^^ It's so nice to meet you like this! Please introduce yourself first.
Hello! I am Kim Ga-jin and I am majoring in Business Administration at Sungkyunkwan University.
2. You won the runner-up in the global marketing contest held by L'Oreal Korea. Please tell us how you feel.
At first, it was just a curious contest, but as I spent more time and effort, I wanted to do better, but fortunately, I was able to win the runner-up prize, which was a meaningful experience. Especially, with our ideas and business plans, we received positive reviews from the judges and executives. Even if I didn't win the award, I learned a lot from the process of preparing for Brandstorm.
3. You participated in the internship at L'Oreal with the victory of this contest, and I wonder what kind of work you were in charge of.
As Brand Storm was a marketing contest, I was given the opportunity to become a marketing intern for the award, so I was in charge of marketing for L'Arreal's department store business brand Lancome. One of the big features of L'Oreal internships is that interns are assigned a project themselves so that they can have a hands-on experience, and I'm in charge of planning a plan to attract customers in their 20s from Lancome's Star Products Foundation. In this process, I was able to experience various marketing tasks such as digital campaign analysis, department store field secret, and competitive research. Especially, I was an ordinary consumer in my 20s, and now I'm a company that targets people like me, so I was able to analyze the data and plan it myself.
4. Do you have any episodes from working at L'Oreal?
One of the episodes that came to mind when I was working is that I filmed a YouTube video with my intern colleagues, and at L'Oreal, every internship rider will upload a video on L'Oreal's official YouTube channel. We prepared contents about how to film self-introduction videos, and when I was busy doing projects or daily work, I had a lot of fun meeting my colleagues, filming videos, and chatting. It was also amazing that I was preparing for the internship and now I'm in the position of appearing in the video for the people who are preparing for it!
5. What did you feel while preparing for this contest?
At first, I thought, "Of course I can't do it," because Brandstorm is a big contest and smart people from all over the world participate. But instead of giving up without even starting, I prepared to submit it, and I wanted to compliment myself on how well I did it without giving up and challenging myself when I passed the first and second and third rounds, and I got the runner-up result, which led to my internship at L'Oreal. I think I learned a lesson that I don't give up even if I don't try it, and if I want to do something, I'll try it no matter what!
6. Please share some tips with our students preparing for the contest.^^
It depends on what kind of contest you prepare for, but since there are many cases where you prepare for the competition as a team, the ability to collaborate is the most important thing. While working with people for a long time will lead to conflicts and conflicts, it is most important to develop better ideas by listening to each other's stories and coordinating their opinions. Usually, we think contests require fresh and new ideas, but I think it's also a tip to come up with ideas that are both concrete and feasible and attractive for the company!
7. Lastly, please say a word to the students of Sungkyunkwan University's business school.
I've always felt this, but I think there are a lot of smart and talented students everywhere I put them. I believe that if everyone tries various contests or contests, there will be good results!