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Academic Programs

Global Business

For more details on the courses, please refer to the Course Catalog

교육과정
Code Course Title Credit Learning Time Division Degree Grade Note Language Availability
BIZ2028 Global Start-up & Business 3 6 Major Bachelor SKK Business School - No
This course requires students to study and learn about the economy and culture of a developing country so that they will be prepared to participate in the economic cooperation and/or development projects with the country in the future. The ultimate goal is to contribute to the advancement of national wealth. This is a required seminar for business administration majors to develop the interpersonal communication, team work and public presentation skills necessary for managers. Emphasis is on both individual and team communication. based on the study performed during the previous semester, this course runs a practical team project with the help of an experts. The contents of the project is, in principle, to be chosen by the students of the team.
BIZ3002 Business Research Project Ⅰ 2 4 Major Bachelor 2-4 SKK Business School Korean Yes
This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works.
BIZ3003 Business Research Project Ⅱ 2 4 Major Bachelor 2-4 SKK Business School - No
This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works.
BIZ3004 Business Research Project Ⅲ 2 4 Major Bachelor 2-4 SKK Business School - No
This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works.
BIZ3005 Business Research Project Ⅳ 2 4 Major Bachelor 2-4 SKK Business School - No
This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works.
BIZ3006 Business Research Project Ⅴ 2 4 Major Bachelor 2-4 SKK Business School - No
This is an independent study course for students who have finished an excellent accomplishment of the course requirements and designed for giving credits which make an excellent record to the students for their research works.
BIZ3007 Marketing Strategy and Management in the Global Company 3 6 Major Bachelor SKK Business School Korean,Korean Yes
1. Marketing's role in formulating and implementing business strategies in the global company 2. Market segmentation and Target - Brand vs. Category - New Product Target 3. Positioning Strategy Category vs. Product Product vs. Brand Global vs. Local 4. Brand Architecture - Principles of organizing offerings - Brand stretch 5. Brand Management - Master brand vs. House of brands - Global vs. Local - Brand purpose vs. brand equity 6. Execution is strategy - Communication strategy - Holistic consumer experience - Consumer decision journey 7. ABC's for managing business partners 8. Marketing performance management - Performance management - Marketing metrics - Marketing audit 9. Marketing organization and operations
BIZ3010 Sustainable Business and Marketing Management 3 6 Major Bachelor SKK Business School Korean Yes
This course studies the issue of social responsibility and sustainable business, which is an increasingly important issue in business and marketing management and an emerging and rapidly changing business field. Sustainable business is an evolving model for corporations and organizations combining core business practices with scalable social impact. Students examine: (1) the framework of developing a Brand Ideal of the organization, (2) the evolution of CSR and its philosophy, (3) the practice of identifying, starting and growing successful mission-driven for profit and nonprofit ventures, that is, organizations that strive to advance social change through innovative solutions, and (4) performance evaluation and measurement.
BIZ3012 Business Capstone Design 3 6 Major Bachelor SKK Business School - No
This course offers an opportunity to work for a global company with a real life case. The objectives of the course are to: (1) understand how multifunctional team work in a global company to achieve a common business goal, (2) develop an understanding of a role of each function and its dynamics in delivering business results, (3) learn how to collaborate and resolve conflicts among multifunctional project team members, (4) study cases of global companies how they manage the multifunctional team project from business strategy development, product ideation, consumer research, sales to marketing. - The course consists of five functional modules, e.g, Market Intelligence, Product Development, Marketing, Supply Chain Management, Sales - Corporate executives will be invited as Lecturers and guest speakers and co-develop a case with faculty members. - Work on a capstone project
BIZ3015 AI and Business 3 6 Major Bachelor SKK Business School - No
Since the emergence of 4th industrial revolution (4IR), the adoption of AI power in management activities becomes inevitable for modern companies to remain competitive in markets. In this sense, this course provides an introduction to a number of applied AI technologies and how those AI techniques can be utilized as strategic management vehicles for managers.T he main learning objectives of the course are to: - Identify business problems where AI techniques are applicable and effectively enhance its quality of outcomes compared with conventional managerial approaches. - Learn how to apply main contents of relevant basic AI techniques to target managerial innovation (MInno) issues and problems. - Participate in the design of AI systems that act intelligently and learn from experience in the context of various types of business activities. - Learn how to persuade business laymen to appreciate the power of AI technologies with realistic AI application system.
BIZ3018 Conglomerates&FinancialGroupsStudy:CapstoneDesign 3 6 Major Bachelor 2-3 SKK Business School - No
[1] Each team consists of 3~4 students who chooses one group among several conglomerates or financial groups to study. After collecting papers and articles and conducting interviews with the affilates’ employees and their clients, each team writes a report on the group’s business model, competitive advantages, unique characteristics of their clients and the relations among affiliates within the group. [2] Each team will be asked to take one step further by suggesting a new business plan or an idea for an in-house venture for the group.
BIZ3019 CapstoneDesign:Marketing 3 6 Major Bachelor 3-4 SKK Business School Korean Yes
This course seeks to provide students with a wealth of contextual applications for the theories and practices they have learned thus far in marketing and related fields. Students will work in groups on a challenging and comprehensive business project. For the project, students will conduct the market, strategic and financial analyses so as to produce a valid project output for a real company or organization.
BIZ3021 Digital Transformation Strategty 3 9 Major Bachelor SKK Business School Korean Yes
This course is about how firms can transform themselves for survival and growth in the age of digital transformation. The old system established during the industrialization of the economy is being reconstructed into a new system where the consumers and users are the source of the power. At the same time, digital technologies have reached the stage of exponential growth where it is almost impossible what the future of work, life, and business will be like. In this class, the students will acquire 1) basic knowledge about the main digital technologies such as big data, internet of things, cloud computing, and artificial intelligence, 2) business model innovations, 3) advent of platform business models, their dominance in market place, and their social influence and responsibilities, and 4) business models tranformation strategies. It will use a combination of lecture, team discussions, and case analyses.
BIZ3022 Capstone Design : Sales Management 3 6 Major Bachelor SKK Business School - No
This course offers an introduction to sales practices in a real world. The main objectives of the course are to: (1) introduce key sales concepts and tools that are crucial to develop business strategies and execution in the global company, (2) develop an understanding of evolving customer journey, (3) understand changing retail channel and environment surrounding global companies, and (4) enhance practical skills to become an outperforming business manager. Students will be assigned on a team of a specific company or retailer and perform a role of sales manager of the company or customer of the retailer for the semester. At the end of the course each team will make a recommendation how they will improve their business strategy and execution to the class.
BUS2020 Cost Accounting 3 6 Major Bachelor Business Administration Korean Yes
Study concepts and techniques useful in collecting, classifying, and analyzing cost data so as to provide cost information. Major topics are cost terms and behavior, cost estimation, job-order costing and process costing, spoilage, joint-cost, absorption costing and variable costing, cost allocation, and activity-based costing.