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- 2023 SKKU-SMU Successful Exchange Event
- On May 1, 2023 (Monday), the department of Global Business Administration held the 2023 SKKU-SMU Exchange Event at the Humanities and Social Sciences Campus, with 24 students and 1 faculty member from Singapore Management University (SMU), and 22 students and 4 faculty members from the Department of Global Business Administration. This event served as a return visit following the Department of Global Business Administration's 6th Global Camp at SMU on February 7, 2023, and aimed to further enhance the exchange and collaboration between the two universities. The Department of Global Business Administration began with an introduction to the university and the department, presenting the rich history of our university and highlighting the specialized programs of the Global Business Administration. Afterwards, for Singaporean students who were keenly interested in the Korean Wave, Mr. Kim Hyunwoo, the CEO of Kakao Cross Pictures, a company that produces dramas, movies, web novels, and other content using K-contents, gave a speech. He shared his own experiences in content creation through storytelling in his unique way and had a meaningful time providing career advice to the students. Next, Professor Joseph Kim from the College of Business conducted a special lecture on the topic of 'Communication Skills with Others.' Through this special lecture, students from both universities had the opportunity to directly apply language and non-verbal communication methods to communicate more effectively. This event, spanning twice in February and May 2023, held significant importance in opening an exchange platform between the two universities, shuttling between Singapore and Korea. Moving forward, both universities plan to strengthen their partnership through ongoing exchanges.
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- 작성일 2023-10-05
- 조회수 505
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- 2nd Business Camp Successful implementation
- The Global Business Administration department conducted the 2nd Business Camp from October 28, 2022 (Fri) to February 17, 2023 (Fri), lasting for approximately three months. It was conducted in collaboration between Professor Sim Soo-ok of the Marketing major at Sungkyunkwan University's School of Business and CJ Livecity. Unlike the previous format of the Business Camp, this time, students themselves planned and scheduled visits to overseas benchmarking cases and reported the results in order to carry out industry-academic cooperation projects. First, an online orientation was conducted under the auspices of CJ Livecity, presenting a total of four detailed tasks and allowing students to choose the tasks they would undertake. The administration office provided guidance on the Business Camp schedule and selection process. Students then submitted dispatch requests and project plans according to the relevant tasks, and a total of 11 teams were selected. For the teams requiring feedback on their project plans among the selected students, individual feedback sessions were conducted. After this process was completed, an orientation for the final selected participants was held to provide guidance on important upcoming schedules, such as precautions during dispatch, submission of result reports, and presentation sessions. From late December to early February, students were dispatched for approximately two months to work on their tasks and proceeded with their schedules in accordance with the assigned tasks. ▲ 팀 LA로 가는 NEXT LEVEL 활동 사진 ▲ 팀 SHOONG 활동 사진 ▲ 팀 도쿄이쿠조 활동 사진 ▲ 팀 소나무(굳은의지) 활동 사진 The final results presentation was held on Friday, February 17, 2023, at 2:00 PM at the CJ Livecity building. Professor Sim Soo-ok, representatives from CJ Livecity, advisors, and many students attended the event. After all the team presentations were completed,유노윤Ho?, SHOONG, and (글경)I-DLE were chosen as the outstanding teams and the 2nd Business Camp of 2022 came to an end with students' feedback. Professor Shim Soo-ok mentioned, "I could see and feel that the students put even more thought and effort into planning and executing their tasks as they embarked on their first self-planned overseas dispatch. I am truly grateful for the excellent outcomes, and the students should be proud of themselves.” Through the newly attempted overseas dispatch program, students took charge of every aspect from research to choosing the country of destination, scheduling, and visiting sites, culminating in task execution and presentation of results from A to Z. In doing so, they developed self-directed learning skills and fostered a global mindset. Furthermore, the successful reimplementation of the Business Camp program marked the lifting of the barriers that COVID-19 posed on global program initiatives for a while. The Department of Global Business Management plans to continue offering diverse and enriching global programs in the future.
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- 작성일 2023-10-05
- 조회수 424
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- [Interview] Song Eunyoung (Class of 2010)alumni_City University of Hong Kong Professor Appointment
- Our alumni, Song Eunyoung, Class of 2010, is currently teaching students at the City University of Hong Kong, specializing in Marketing Consumer Psychology. She emphasizes the importance of setting role models as they provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. More details are shown through the interview. 1. Hello, it's a pleasure to meet you. Could you please introduce yourself and tell us about your current area of research? - Hello. It's nice to meet you too. I am conducting research in the field of marketing, specifically focusing on Consumer Behavior. My research primarily examines how the use of new technologies, especially smartphones and algorithms, influences consumer decision-making. 2. You are currently working as a marketing professor at City Univ. of Hong Kong. What is the process leading up to your appointment as a professor. Could you please explain the motivation behind your application and the steps involved? - It was important for me to be in an environment where I could feel comfortable pursuing my research. Universities in Hong Kong are all public, so they are very well-funded by the government, and they provide various forms of support to allow researchers to focus on their work. Additionally, being geographically close to Korea, I could visit family and friends more frequently, which was also appealing. - The process leading up to my appointment was long and complex, but to summarize, while I was finishing my Ph.D., I participated in a large conference-style event called "Job Market.” After two rounds of interviews, I was offered the position. It was like a company's recruitment process. - To go into more detail, when the "Job Market" event opens, similar to submitting applications to companies, I prepared a package of materials including my research papers and plans for future research to apply to various universities. The selected candidates then proceed to the first round of interviews, which are usually one-to-many interviews where you briefly introduce yourself and your research topics. Those who pass the first round then go on to the second round of interviews. During the second round, which usually takes about 2-3 days, I had one-on-one interviews with professors at the university and presented my papers for about 1 hour 30 minutes to 2 hours. Then I met with key administrative figures at the university involved in professorial appointments, such as the dean and provost. In cases where you visit the university in person, after the schedule ends for the day, you attend a party and have more intimate and personal time with department professors. Finally, the university holds meetings and decide on the successful candidate. 3. Until recently, there may have been disruptions in classes due to COVID-19. How did you manage to overcome this and conduct classes in Hong Kong? - I conducted all my classes online, but in truth, the students worked harder than I did. The course I taught was Business Case Analysis and Communication, where "communication" was crucial. It was not easy for students to participate freely in an online setting. To overcome this limitation, I made a lot of efforts. Apart from class hours, I frequently held small-group Zoom meetings with students to receive continuous feedback and tried to incorporate it into the course. 4. Could you share any memorable activities, both on-campus and off-campus, that you participated in during your undergraduate years? - To be honest, I didn't have exceptionally high grades, and I wasn't very active in on-campus or off-campus activities during my undergraduate years. I wasn't particularly dedicated to my studies or campus life, and I was busy with various activities related to my interest in fashion. However, in the first semester of my fourth year, I took a marketing course which turned out to be the turning point. Fortunately, as an undergraduate, I was able to gain research experience as a Research Assistant (RA), which allowed me to directly enter the Ph.D. program without pursuing a master's degree. Through this RA position, I realized how enjoyable and fulfilling “research” could be. It was during this time that I began to dream of a career as a professor. 5. If you have presented any research results at conferences or published any papers in prestigious journals, could you please share them? - My most recent paper titled "Phone and Self: How Smartphone Use Increases the Preference for Uniqueness" was published in the top journal in our field, the Journal of Marketing Research. This paper reveals that when consumers use smartphones, they tend to make choices that express their individuality more than when using a conventional computer. 6. Could you please share your future research plans? - I plan to continue researching how the use of smartphones influences human behavior. I am not only examining consumer behavior but also investigating how smartphones affect people's social relationships and cognitive abilities. 7. If you had the opportunity to visit the school again, where would you most like to go? And why? - Actually, I visited Sungkyunkwan University earlier this summer after a long time, but I was disappointed to find that all the small stores I used to like were gone. The small coffee takeout shop called "Holic" right in front of the main gate and the cafe "Rambleas," which had delicious cakes, both disappeared. It was such a shame. If I were to recommend a place that might still be there... um... how about the waffles at the Professor's Hall? I remember going there to have waffles after lunch. 8. Finally, do you have any words of advice or messages for the students of Sungkyunkwan University's School of Business? (feat. Sungkyunkwan University School of Business students preparing for employment abroad) - I believe having role models is important. Role models provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. Moreover, by following role models, you can eventually become someone else's role model, creating a cycle of inspiration. I sincerely encourage my juniors to find their own role models and, in turn, become role models for others.
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- 작성일 2023-10-05
- 조회수 447
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- Global Business Administration Student Hye-eun Park_'Dean's Award for Student Success' interview
- 1. Hello, please introduce yourself! - Hello, I am Hye-eun Park, GBA, Class of 2017. I graduated from the Global Business Administration department on August 2021 and I currently work as a consultant in the Strategic Group at the Horizon ESG Center of Horizon Law Firm (Limited). 2. You received the Dean's Award for Student Success(학생성공상 학장상) at the graduation ceremony in 2021. Please share to us how you feel about winning the award. - Receiving the prestigious 'Dean's Award for Student Success' was such an honor for me. Above all, I would like to express my gratitude to the professors who guided me and to the fellow students at Sungkyunkwan University who shared the university experience with me. CFA Research Challenge 3. You have had various internship experiences in foreign companies. Could you please tell us more about it? - During my time as a student, I focused on internships, primarily in management consulting firms. I worked as an intern in the Information Services Department at Bain & Company and as a Research Assistant in the Operations Division at PwC Consulting. Bain & Company's Information Services serves as an internal research center supporting domestic and international management consulting projects within Bain. It was a period where I could solidify the fundamental skills necessary for carrying out consulting tasks, such as understanding what consulting entails and knowing the information required for consulting projects. PwC Consulting's Operations Division undertakes various management consulting projects aimed at enhancing efficiency and creating value across the spectrum of operations, including customers and suppliers. While working there as an RA in a project team responsible for Process Innovation, I had the opportunity to thoroughly grasp the role of a 'consultant' in executing consulting projects from A to Z. The internship experiences in these two foreign management consulting companies played a crucial role in helping me define the direction of my career as a ‘business consultant' 성균 글로벌 창조적 챌린저 4. What preparations did you make before engaging in internship activities at foreign companies? - Before delving into internships at foreign companies, I continuously strived to identify 'what I enjoy' and 'what I excel at' during my university years. To achieve this, I actively participated in various on-campus and off-campus activities. Notable on-campus activities include being an ambassador for the Global Business Administration department, participating in the Intensive Workshop at Sungkyunkwan University, and engaging in the Global Challenger program. For off-campus activities, I joined CJ Young Creators and participated in external competitions (over 40 times during my academic period). Through these activities, I discovered that I enjoy working collaboratively with others and that I excel at meticulously managing projects from proposing business ideas to planning and overseeing them. With these two main pillars in mind, I began contemplating my future career path. As I prepared for internships in earnest, I integrated these activities into my resume, focusing more on 'what I excel at'. I meticulously detailed sections like Work Experience, Extra Curricular Activities, Skills & Interests. While crafting my resume, I identified areas where I lacked and engaged in various supplementary activities to address them. 5. Do you have any memorable episodes from your internship activities? - When I think about the most memorable moments during my internship, it would be the times when I achieved meaningful results, and my supervisors who supported me every step of the way. Due to COVID-19, there wasn't much interaction with colleagues outside of work, so there weren't particularly amusing episodes. However, I felt the most fulfilled when I could visibly see my contributions in the team's work. Also, considering the fact that there were a lot of aspects I lacked in terms of learning the job, meeting mentors who guided me was a meaningful aspect of my internship experience. SKKU GBA Integrative Core 6. If you participated in any on-campus activities or programs during your undergraduate years, please feel free to tell us more about it. - Among the activities during my academic years, I would say completing a double major, participating in the Center for Innovation and Sharing (formerly C-School), and joining various competitions are my highlights. With a focus on learning about corporate strategies in business administration, I decided to pursue a double major in Data Science Convergence. I believed that possessing “technical skills” for utilizing data, including machine learning, natural language processing, data analysis, and their linkage to corporate strategies, would create a great synergy. Second, I remember participating in the Global Intensive Workshop and SKKU Global Challenger organized by the Center for Innovation and Sharing. I engaged with students from various majors, including Library and Information Science, Mechanical Engineering, and Electrical and Electronic Engineering, conducting research on topics like 3D Printing and Mobility for the Transportation Disadvantaged, while exploring within both domestic and international contexts. These challenging experiences served as a significant source of strength for me in setting my career path. Lastly, during my time at Sungkyunkwan University, I took part in numerous competitions with freshman, seniors, and colleagues. This included competitions like the CFA Research Challenge, Samsung Notebook Marketing Competition, and the SKKU GBA-KK Fund ESG Competition, totaling over 40. Through these competitions, I was able to accumulate extensive industry knowledge. Moreover, the process of planning and proposing ideas during competitions sparked my interest and played a crucial role in my decision to pursue a career in consulting. 7. What are your future career plans and goals? - I am currently working as an ESG Management Consultant. I aim to continue my research and consulting experiences in ESG management, with the goal of assisting Korean companies and, ultimately, global companies in actively implementing ESG management practices. To achieve this, I am accumulating expertise through various consulting projects. SKKU GBA KK Fund ESG Competition 8. Finally, could you offer a piece of advice for your fellow students at the School of Business - I believe that meeting various people and gaining diverse experiences at Sungkyunkwan University had a significant impact on how I got to where I am now. Even though studying and fulfilling your duties as a student is important, I also encourage you to meet as many people as you can during your university years, actively take on new challenges, dream on, and move forward towards your future with passion. If you have any more questions, please feel free to reach out. (Hye-eun Park, parkhyeeun0918@naver.com)
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- 작성일 2023-10-05
- 조회수 402
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- The 2022 Global Business Administration College-Prep Event
- As the first official event for students entering in the year of the 2022, the 2022 Global Business Administration College-Prep Event was held on the 15th and 16th of February. This event was designed to help students familiarize and experience the culture within a university campus, a life drastically different from high school. The program conveyed useful information to students and aroused interest in new learning paths. The 2022 Global Business Administration College-Prep Event was conducted both through online and offline platforms, allowing freshmen entering in the year of the 2022 to be able to meet their classmates online or offline for the first time. To prevent the spread of COVID-19 at the event for two days, students were instructed to submit a vaccination certificate, or a negative COVID-19 test confirmation in advance. These measures were implemented to carry out the event in compliance with the quarantine mandates of South Korea regarding COVID-19. On the first day of the program, the event started with greetings from the administrative office and the introduction of the assistance staff running the event. Later, the Chair of the Department of Global Business Administration, Youngbong Jang, had an opportunity to greet the students. In addition, all the new undergraduate students who participated in the event introduced themselves to make them ice break and get to know each other. In the afternoon, the event schedule continued with a university guidance session and a special informative session from sophomore students. An assistant senior student also addressed information about the school and department homepages and introduced the school portal plus must-know information while attending Sungkyunkwan University. Later, student Geunju Park gave a special lecture on the topic of university life for students from the Department of Global Business Administration. Geunju introduced what kind of activities one could do before graduation, and shared some programs suitable for college students. He recommended students to try various activities, including global camps, the I-Core program, internal and external competitions and conferences, student clubs, and volunteer activities conducted by the Department of Global Business Administration. Geunju got the students' attention by encouraged them to actively participate in these activities, while teaching them what they could learn from each one of them. After a short break, the administrative office provided information regarding the academic system, explaining the process of class registration, withdrawal and return to school, as well as learning about grade evaluation, and graduation requirements. The importance of understanding this part was emphasized by distributing a guidance material book to the students. As the last segment for the first day, there was a course registration guidance session and a class timetable preparation Q&A time. A total of eight senior students guided students on how to register for courses, gave each one a tour of the registration system, planned a mock timetable, and aided students if they had any questions. On the second day, the first program prepared for the students was a special lecture from seniors regarding the topic of exchange students, double majors, and dual degrees. Taking the stage first was student Minwoo Song, who oversaw explaining the exchange student experience. He delivered the importance of the preparation process before going off as an exchange student, as well as sharing parts about the life and classes of an exchange student. He emphasized that it might be difficult first, since there are more things to prepare in comparison to taking classes domestically, but once again he emphasized the many unique experiences to learn abroad. Then another senior student, Minsu Shin, gave a special lecture about double majors and provided information about the qualifications and methods involved. This part shared to the students another possibility one could take when interested in a variety of fields or wishing to widen one’s academic field of view. Lastly, a special lecture was given by Seongah Yoo, a current student pursuing a dual degree. She explained in detail her dual degree program, and the relationship of the program with regards to the Kelley School of Business in Indiana University. In addition, she also provided information about the application process and backed her opinion to pursue a dual degree. After the special lectures, the students were introduced to the Global Business Administration student clubs, which they were most interested in. These included The Student Council, Globall, SOT, Steroid, Allimi, 연하남녀, FC 글경, Wanted, Filmolog, and GBNN. Each club had the opportunity to share their field of interest and activities. In addition, the clubs shared their recruiting schedules and the people they were looking to recruit as new members. The last official scheduled event was a special lecture by Professor Josephs Kim. This was aimed to be an introductory college course for the students to experience. Professor Josephs Kim, who teaches the ‘Business Communication’ course in the Department of Global Business Administration, used his skills to communicate directly with the students, which were divided into groups. Students were tasked to focus on each other’s facial expressions, tone of voice, and body language, and presented their observations and feelings while always keeping the conversation going. This was a great opportunity to let students experience the structure and contents that would be presented to them in a future major class. Finally, the closing ceremony was held for the 2022 Global Business Administration College-Prep Event. The two-day program was concluded with closing remarks from the organizers, group photos, and giveaway of souvenirs to the students.
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- 작성일 2022-06-27
- 조회수 1232
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- [Student Success Story] Global Business Administration Student Yerang Yang
- With the goal of discovering individuals that satisfy the criteria of being a “first mover” as well as being a role model for student success, Sungkyunkwan University’s School of Business always tries to find and support students that show creativity and critical thinking, not just excellent grades. With this philosophy in mind, scholarships are awarded to students who actively engage in various on-campus activities inside the Sungkyunkwan community, eagerly participate in challenging research endeavors and diligently fulfill learning achievements. Yeran Yang actively participated in various non-curricular programs organized by the Department of Global Business Administration. In 2021, she achieved first place in a competition that relied on the cooperation with KK FUND. This opportunity allowed her to demonstrate her excellent qualities as a preliminary consultant. Her favorite phrase is the expression “connecting the dots” which first appeared in a speech given by Steve Jobs. Let's take a listen to the story of Yeran. 1. Please introduce yourself. Hello, my name is Yeran Yang, and I joined the Department of Global Business Administration in 2017 and recently graduated in February 2022. It is quite disappointing to have spent the last two years of my 5-year university experience amidst the COVID-19 pandemic, but luckily, I was able to take advantage of the situation to gain various experiences and awards. It is an honor to receive this award and to have the opportunity to participate in this interview. 2. You were granted the Dean's Award for Student Success at the graduation ceremony of 2022. Please give a brief description of this award. Honestly, I didn't expect to receive an award in my graduation, so it was very unexpected and pleasantly joyful at the same time. This recognition was personally rewarding in the sense that it showed me that my efforts to try out various programs that interested me throughout university had ultimately resulted in high quality results. I am very proud of this feat, and I believe this marks an appreciable conclusion to my university life. 3. You have actively participated in various programs organized by the department administration. What programs did you participate in and what is your most memorable experience? I frequently visited the university homepage and was able to get informed about the various programs hosted by our school regarding different themes and fields, aimed at a variety of students. Some of the university-led programs that I was able to participate include the Co-Op Field Training Partnership with Seoul Fintech Lab, the Overseas Career Tour Program in Singapore, the I-CORE project in conjunction with LG Chem, the World at your Fingertips Challenge in collaboration with 3M Global, the LOOKO X GBA Student Competition, the Startup CEO Challenge, the Kelley Case Competition, and the KK Fund Competition. There are many intramural competitions, excellent research credit programs for undergraduate students, and courses designed to strengthen employment competency. The most memorable activity for me was the excellent undergraduate research credit system program. It was very meaningful in the sense that it allowed me dive deep into a field or topic of interest. Through this experience there were limits to research resources accessible as a student and some study results resulted in different values compared to initially expected results. However, I was able to fully utilize all the skills that I had been learning in school for the last 5 years. I also believe that a memorable element of this experience was the process of working together with different team members to refine research results, work on reports, and give feedback on each other’s work. 4. In 2021, you won first place in the KK FUND contest. How would you describe this competition? The contest was a program based on the collaboration between our university and KK Fund, a venture capital firm based in Singapore. Every contestant participated in a team assigned to research global ESG investment trends. Based on the research, each team had to make an investment proposal and offer recommendations regarding domestic ESG venture capitals or startup companies. First, our team categorized major countries into either ESG investment “leaders” or “followers” based on the analysis of each nation’s market and ESG trends. Through this process, we were able to derive limitations and difficulties in ESG investments. Based on our research, we made a checklist that could be used as an investment guideline, instead of making our proposal bound to one specific venture capital or startup. The checklist our team developed was centered on analytics including KCGS, GRI, and fund assessment values. As a result of our unique approach, we were able to achieve good results and favorable reviews from the judges at KK Fund. 5. Were there any difficulties while preparing in the contest? How did you overcome such obstacles? The contest, which lasted for a month and a half, consisted of several feedback meetings, interim reports, and final reports with personnel from KK Fund and other participating teams. The entire process was conducted online due to the COVID-19 pandemic situation. The most difficult part to manage was the time management aspect of this project. It was time consuming in the sense that the project lasted a long period of time, and the feedback sessions were held at least once or twice a week. Therefore, our reporting schedule was very tight, which didn't help because all our team members were working on internships and other programs at the same time. To manage this problem, our team set up a fixed meeting times twice a week: one online session on weekdays and another face-to-face session on weekends. We invested time in a work breakdown structure (WBS) schedule, and flexibly adjusted roles and responsibilities (R&R) among team members according to each member’s personal schedule. This allowed us not only to foster group harmony, but also made it easier for us to conduct meetings in the most efficient way possible. 6. What are your future career goals? Since I started my career in the consulting industry, as a short-term goal, I plan to develop the necessary competencies within this industry. As a long-term career path, I have not set a specific goal in detail, but I want to pursue my personal interests while developing insights into the world by engaging in activities that interest me at the same time. 7. Lastly, would you like to give some advice for any of your peers in business school? One of the phrases I really like is the expression ‘connecting the dots’ which appeared in one of Steve Jobs’ iconic speeches. When I look back on the programs I have participated in, there have been times when I was worried because the connection between each activity was lacking, and the direction seemed to be difficult to see. However, I realized how to connect each of those activities, and the greater picture that resulted from them has now become one of my greatest strengths. Looking at all my classmates, I came to realization that despite everyone being bound to spend the same time on the same campus from admission to graduation, the “picture” each individual draws is different depending on what kind of activities he or she does throughout that same time span. All the activities I went through during my college life have become the building blocks that make up my personal picture, so one piece of advice I want to share is that even seemingly insignificant side activities will become meaningful and valuable in the future. Of course, it is a great idea to set specific goals and choose activities that match the career path one is pursuing. However, even if the activities do not seem to be related to the desired goal or even when tangible results are not noticeable, I would still recommend students to accumulate as much experience from various fields and industries. I believe that for any individual to create his or her wonderful personal painting, that person must devote his or her whole heart and soul in each activity. At the time of graduation and after that period, paintings will start showing up at every important milestone in life.
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- 작성일 2022-06-27
- 조회수 1280
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- International Hall Student Lounge Opening Ceremony
- On Wednesday, December 15th, the opening ceremony of the Global Business Administration and Global Economics student lounge (International Hall 3rd basement floor) was held. The opening ceremony was attended by Sungkyunkwan University executives, professors, and students. Attendees included Heejoon Ahn, Dean of the School of Business, Sunghyun Kim, Dean of the College of Economics, Young-Bong Chang, Chair of the Department of Global Business Administration, Dong-Won Lee, Chair of the Department of Global Economics, and Taehyo Lee, Head of the Administrative Office of the Department of Economics/Business School and Graduate School of China. Students who participated in the event included Sangjun Woo, the 13th Student President of the Global Business Administration Student Council and Jinwoo Jung, the 14th President of the Global Economics Student Council. This student lounge is a major upgrade in the overall facilities in campus. The project took about 6 months, from late May to early December, and it was set in motion to create an alternative learning area in response to the limited seats in the original student lounge located on the 2nd basement floor of the International Hall. Both lounges will be mainly used by students of the Department of Global Business Administration and Global Economics. The administrative offices and the student council body groups from both departments worked together to make this project a reality. The brand-new student lounge is expected to become an approachable space where students from the Department of Global Business Administration and the Department of Global Economics can freely study and communicate with peers. This new facility is expected to cement itself as a major student activity zone for future periods to come.
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- 작성일 2022-06-27
- 조회수 1078
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- The 12th Annual Event “The Night of GBA”
- The 12th Annual Event “The Night of GBA” was held on Saturday, December 7th, 2019, at 6 pm in the 5th floor Reception Hall of Sungkyunkwan University’s International Hall building. A total of 85 undergraduate students were accompanied by 40 alumni and various professors during this year’s event. Professor Yongjune Kim (Dean of Sungkyunkwan University Business School), Professor Hakkyun Kim (Associate Dean of Sungkyunkwan University Business School), Professor Young-Han Kim (Chair of the Department of Global Business Administration), and Professor Sunhae Hyun (former Chair of the Department of Global Business Administration) were some of the attendees of this special occasion. This event not only celebrated the end of the year, but also was a time for alumni and current students to network together. Through this event, undergraduates from the Department of Global Business Administration celebrated the end of the school semester I style and had a unique opportunity to network with alumni with experience in different industries. The number of Global Business Administration graduate students who attended this year was unmatched compared to those from previous years. Out of the alumni who showed up, many were active employees in large domestic or overseas companies, allowing them to mentor and give valuable advice to current students. Thanks to the presence of professors, alumni, and current undergraduates, the 12th Annual “Night of GBA” Event was an invaluable experience that allowed members from the Global Business Administration community to share their experiences and know-hows about academic life and career paths. With the rich history of the Department of Global Business Administration being built up over the past 12 years, we look forward to fostering bright and successful global business leaders in the future.
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- 작성일 2022-06-27
- 조회수 977
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- 2019 Global Business Administration Global Camp Program in China
- Global Business Administration students visited Beijing, China for the 2019 Summer Global Camp for a total of eight days, from the 11th to the 15th of August. Among the participants, the Dean of the Department of Global Business Administration, Younghan Kim, was followed by 17 undergraduate students from the Department of Global Business Administration. This global camp was an opportunity that allowed students to interact with experts based in China, the center of international business. They were able to learn valuable expertise from industry professionals and the visiting undergraduates were also given networking opportunities with former Sungkyunkwan University alumni. During their stay, students visited multiple global companies based in China, including The American Chamber of Commerce in China (AmCham China), KOTRA’s Beijing Trade Center, KIC China, and Cheil Worldwide Inc. During their stay at AmCham China, the team from Sungkyunkwan University had the opportunity to observe industry experts share their opinions about the investment climate for American businesses operating in China. During the discourse, the President of AmCham China, Al Beebe, and Vice President Colm Rafferty met with the US Chamber of Commerce. The latter summarized the positions of all the parties involved and redacted the core issues from the dialogue, allowing students to observe first-hand a business negotiation procedure. The observations also allowed students to develop insights regarding the future status of the US-China trade relationship. A student from the Department of Global Business Administration said, “This camp was a valuable experience that allowed me to reevaluate my strengths and provided insight into possible career paths in this evolving world.”
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- 작성일 2022-06-27
- 조회수 465
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- Global Business Administration Inside Harvard Business School FIELD Global Immersion Program
- 35 students from the Department of Global Business Administration met with Harvard University Business School students at the Novotel Ambassador Hotel in Dongdaemun and RYSE Hotel in Hongdae on Thursday, May 16th. The graduate students were discussing and evaluating business strategies of some Korean companies. As part of the 'FIELD Global Immersion' program, a total of 108 graduate students from the Harvard Business School visited South Korea. The students were divided into groups, and each visited one of a total 18 South Korean companies. These included firms such as KT Corporation and LG Household & Health Care, as well as Big Hit Entertainment, the agency managing BTS. With this unique chance, the students from Harvard Business School were able to experience and learn strategies and corporate cultures proprietary to South Korean companies. Harvard Business School students oversaw analyzing business cases by considering the point of view of local consumers. Employees from Korean companies and Harvard students had to work together by providing mutual feedback and suggesting directions. To participate in this event, students from the Department of Global Business Administration had to develop and prepare their business communication skills. The preparation was possible in part due to the Global Business Administration Networking Event, conducted by Professor Josephs Kim. "I was impressed with the corporate culture where employees work hard and push each other by saying 'let's do our best!'" (Jordan Lebovic, 28). “It was a really new and memorable experience to go to a karaoke with my co-workers for a dinner, which strengthened our team’s cohesion.” (Rebecca Dausha, 29) Students had co-worker dinners with their Korean company employees and experienced the Korean karaoke culture. Professor Juan Alcasa, who led the group, was quoted saying "this was an opportunity to experience first-hand the IT industry’s level of development, with technologies such as 5G connectivity, as well as Korea's corporate culture devoted around individual work.” This visit to Korea is part of the 'FIELD Global Immersion' program, an exploratory endeavor ran by Harvard Business School which started in 2011. After the program’s launch, Harvard Business School has been sending first-year graduate students to locations around the world to broaden their global experiences. Additionally, they have been helping their collaborators by providing advice and solutions to challenges noticed by the students. Harvard University selected 13 cities as candidates this year, including Seoul, New Delhi in India, Helsinki in Finland, and Bogota in Colombia. This year is the first time Seoul has been nominated in this list. Of the Harvard Business School students, 929 had applied to participate in one of the global trips, and about 250 individuals, or one in four, applied to Seoul. The initial upper limit per city was set at 80 students per city, but due to the high number of applications for Seoul, 108 graduates were ultimately granted permission. Adam Croft, a 30-year-old graduate student said: "I went with Seoul because of the huge popularity of K-pop. I have also been interested in Korea, which is a global leader in the IT and beauty industries." As mentioned before, the students were divided into 18 teams of 6 students each. These groups visited their corresponding companies and received various assignments from their employers. A cable TV company gave graduate students an assignment about “finding a solution in a system where a high number of elderly customers (who struggle to operate remote controls and set-top boxes) keep calling expert technicians for relatively minor problems.” Jordan Lebovic, who was assigned to this team, said: "we recommended the company to introduce a video call repair service that helps customers solve their problems remotely, eliminating the need to have a technician physically go to the customer’s location." "It was sometimes uneasy and awkward for the company's management to point out how employees should dress or style their hair," said Oliver Cassin, a 31-year-old who worked in a restaurant franchise. Croft also remarked: "even though the company I worked with was a relatively young company, it seemed to be very strict with procedures and formalities. I got the impression that it was a bit rigid." During their visit to South Korea, graduate students met students from Sungkyunkwan University’s Department of Global Business Administration on the 16th and toured the DMZ on the 18th. In their spare time, they also toured around Gyeongbokgung Palace, Gwangjang Market, Noryangjin Fish Market, and Hongik University. Professor Alcasa said, "Korea needs to be proud of its success story." Harvard Business School students will return to the United States on the 20th to announce the final consulting results. By Kunchang Lee [Source: The Chosun Ilbo] Original Article: [http://news.chosun.com/site/data/html_dir/2019/05/20/2019052000271.html]
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- 작성일 2022-06-27
- 조회수 492