Global Business Administration , Sunkyunkwan University ( SKKU )

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Inspiring Future, Grand Challenge

GBA News

2023 Global Camp Program in Hong Kong
2024-07-18
Global Business Administration(GBA) operated the 2023 Winter Global Camp in Hong Kong from January 29th (Monday) to February 2nd (Friday), 2024. The camp lasted 4 nights and 5 days, with a total of 24 participants (19 students, 4 professors, and 1 staff member). The Global Camp is a signature program of the Global Business Administration, aimed at enhancing students' global competencies through firsthand experiences in global business environments and opportunities for cultural and academic exchanges with students from overseas universities. During 2023 Global Camp, the delegation visited two universities. On January 30th (Tuesday), delegation visited the Hong Kong University of Science and Technology (HKUST) and attended a lecture by Professor Koh Tat Koon on the topic "Can Generative AI Threaten College Education?" The lecture discussed the limitations and rapid advancement of generative AI, and provided an opportunity to discuss the attitudes and skills necessary to adapt to the impending industrial transformations driven by AI development. Following the lecture, there was a networking dinner session with HKUST students, where they participated in quizzes about each university's history and mission, as well as the cultures (songs, food) of both countries, allowing for a deeper understanding of each other. On January 31st (Wednesday), at The Hong Kong Polytechnic University (PolyU), the delegation attended a finance lecture on international accounting issues, the current state of Hong Kong's financial market, and the fintech industry. This provided an opportunity to learn about the background of Hong Kong becoming Asia's financial hub and the impact of China on Hong Kong's industries. Following the university visits, they explored the financial industry through visits to two global companies. On January 31st (Wednesday), they visited Ernst & Young (EY), where they learned about the differing roles of consultants across in-house consulting, consulting firms, and accounting firms, as well as the competence needed to be a successful consultant. On February 1st (Thursday), they visited Bloomberg, where they were introduced to the company's ESG management philosophy, the qualities required to specialize in research roles, and case studies and information on maximizing business efficiency using Bloomberg Terminal. Above all, the event that many students mentioned as being particularly motivating was the meeting with the Hong Kong Alumni Association. On January 31st (Wednesday), the delegation met with alumni currently working in Hong Kong. They learned from the experiences and cases shared by their seniors regarding overseas employment opportunities and career development abroad, and had valuable networking time. Global Business Administration plans to continue running this program in the future to further enhance students' global competencies.

2022 Global Camp Program in Singapore
2024-07-18
Global Business Administration operated the 2022 Winter Global Camp in Singapore from February 6th to 10th, 2023, spanning 4 nights and 5 days with a total of 25 participants (20 students, 4 faculty members, and 1 staff member). The Global Camp is a program aimed at enhancing students' global competencies through experiences in global business environments and providing opportunities for cultural and academic exchange with international university students. The program had been suspended since 2019 due to COVID-19 but resumed and was successfully conducted in the academic year 2022. During this period, the delegation from the Department of Global Business Administration visited major universities and esteemed corporations. First, on Tuesday the 7th, they visited Singapore Management University (SMU), where they attended a lecture by renowned investment expert Jim Rogers, learning about the mindset necessary for an 'investor.' They also attended a class by Professor Mark Chong from the Business School, which enhanced their understanding of how various brands achieve industry dominance through storytelling. The final agenda at SMU was a networking session with SMU students, during which they could perceive the significant influence of the Korean wave (Hallyu) and engage in candid conversations about their academic and career development concerns. On Thursday the 9th, they visited the National University of Singapore (NUS) and attended a lecture by Professor Seong-Yong Um titled "Digital Innovation and Business Analytics in Singapore" providing them with an opportunity to learn about the importance of data collection, management, and application skills as business students. they also explored esteemed companies to aid in their career development. At SGX, they learned about the role of the stock exchange and the advantages of developing a career abroad. During their visit to BlackRock, they gained insights into the future of the ESG sector and the importance of G-governance. At Johnson & Johnson, they engaged in case studies, allowing them to analyze data and derive solutions using diverse background knowledge, which highlighted the importance of logical and strategic value judgment. Global Business Administration plans to continue running this program in the future to further enhance students' global competencies.

2024 SKKU-CityU Successful Exchange Event
2024-06-17
On Wednesday, May 22, 2024, the Department of Global Business at the Business School hosted the 2024 SKKU-CityU Exchange Event at the Humanities and Social Sciences Campus. The event included 20 students and 3 faculty members from City University of Hong Kong (CityU), along with 5 students and 2 faculty members from the Department of Global Business. The event began with a campus tour led by Global Business ambassadors. The tour provided an opportunity for CityU students to learn about the history and current status of Sungkyunkwan University (SKKU). Wearing traditional Confucian scholar attire, participants visited historical sites on campus, helping CityU students to understand the educational ideology and philosopy of SKKU. Following the tour, Seol Ji-yoon, class of 2018, gave an introduction to the university and the department. She highlighted the diversity and uniqueness of the academic and extracurricular programs offered by the Department of Global Business. Additionally, she informed CityU students about various programs available at SKKU, such as exchange programs and the International Summer School/Winter School (ISS/WISE), expressing hope for future meetings at SKKU. The event concluded with a special lecture by Professor Kim Young-han on "The Face and Voice of Risk: Behavioral Finance Application of AI." This session provided an engaging opportunity to learn about interesting approaches to utilizing AI in the field of finance. Both schools agreed to discuss further ways for deeper academic and cultural collaboration in the future.

The 2024 Pre-University Program for the Department of Global Business
2024-06-17
The 2024 Pre-University Program for the Department of Global Business, the first official event for all new students, was held over two days from Thursday, February 22 to Friday, February 23, 2024. This year's program was conducted in a hybrid format (online and offline), with most freshmen from the class of 2024 attending in person despite the cold weather, allowing them to spend time with their peers and receive important information. On the first day, February 22, the program began with an introduction from the pre-university assistants and a welcome message from professor Oh Jong-min, the chair of the Global Business Department. Professor Oh Jong-min greeted the new students by saying, "There are many alumni from the Global Business Department who are excelling in various fields. I hope you will take advantage of the diverse programs and experiences offered by our department to choose the career path you desire." Following this, the new students introduced themselves in 30-second intervals to get to know each other. After the introductions, they shared a meal at designated locations to get to know each other. In the afternoon, there were sessions designed to provide useful information from senior students about navigating university life, known as the "Global Business Guide" session, and special lectures from seniors. Jung Jae-eun, a pre-university assistant, led the "Global Business Guide" session, providing useful information about the school and department websites for necessary announcements, an introduction to the campus facilities, and transportation options. Following this, Kim Ji-min, another pre-university assistant and senior student, gave a special lecture about various aspects of university life, including clubs, academic societies, and major courses within the Global Business Department. She emphasized the various activities available to the freshmen and different learning opportunities. Subsequently, the administration office provided an overview of essential academic systems that all new Sungkyunkwan university students should know, including registration, leave of absence/return procedures, graduation requirements, and scholarship programs. The last event of the first day was the introduction of student clubs, which garnered significant interest from the freshmen. Representatives from the student council and various department clubs promoted their activities and recruitment schedules. On the second day, February 23, the program began with a special lecture by Professor Kim Young-han. As a finance professor in the business school, Kim Young-han shared insights and activities of alumni to help students start their 20s on the right foot. Following the lecture, students spent lunch time getting more comfortable with each other, having moved past the initial nervousness In the afternoon, there was a session on course registration guidance and a timetable planning Q&A, essential for new students who were about to experience the course registration process for the first time. Pre-university assistants and current students provided explanations, helping freshmen plan their schedules and prepare for the upcoming course registration without any issues. After a short break, there were special lectures from students who had experienced dual degrees, double majors, and exchange programs. Byeon In-gyu, currently at Indiana University's Kelley School of Business for a dual degree, shared information about the partner school, application procedures, and reasons for choosing a dual degree Lee Chang-jin, who led the double major lecture, explained the advantages and information about double majors, while also sharing his own university life stories to keep the session engaging Kim Seo-ha, who conducted the exchange student lecture, explained the exchange student program and its preparation process. She also shared her experiences in classes, campus life, and travel during her exchange, encouraging students to consider this opportunity. Lastly, Park Jun-ho, who was a freshman last year, shared his experiences with first-year major courses. He provided details on the types of courses, how to approach them, and offered guidance to students who might feel overwhelmed by the university studies. The two-day program concluded with a prize draw and a closing ceremony. Prizes were distributed to energize the students after the packed schedule, and the pre-university assistants and administration office expressed their gratitude to the students. The event ended with a group photo and the distribution of souvenirs, marking the end of the Pre-University Program.

2023 Global Business Administration 3rd Business Camp Implementation
2024-06-17
The Department of Global Business conducted the 3rd Annual Business Camp in 2023 from the application phase on Monday, September 4, 2023, to the final results presentation and awards ceremony on Wednesday, February 14, 2024. This Business Camp concluded with students presenting the results of their projects, which included planning and executing overseas assignments from self-chosen topics based on given keywords. Initially, an orientation was held to explain the new program format to the students. Professor Oh Jong-min, the head of the Global Business Department, provided an overview of the keywords and fields of study. Within this program, students were encouraged to freely choose their topics within the realms of strategic and marketing aspects related to intangible assets of companies, such as corporate reputation, brand value, and corporate culture. Afterwards, the administration office outlined the subsequent schedule and selection procedures for the Business Camp. Students submitted their preferred countries for assignment and project proposals, resulting in the selection of seven teams. The selected students attended a final orientation, where they were briefed on key details including guidelines for their overseas assignments, submission of final reports, and presentation schedules. They carried out their assignments from the end of the second semester until early February ▲ 팀 MY2G ▲ 팀 ESG ▲ 팀 조지아카페라떼 The final results presentation and awards ceremony took place on Wednesday, February 14, 2024, at 2:00 PM in Room 90110 of the International Building. Attendees included professors Oh Jong-min, Bae Jun-hyung and Lee Hye-jin, and participating students. During the presentations, students showcased their activities and experiences abroad, aligned with their chosen topics, Professors Oh Jong-min, Bae Jun-hyung, and Lee Hye-jin not only evaluated the presentations but also provided feedback and suggestions for improvement. At the end of all presentations, the teams "Yoonkijwaljwal Woosamgyeop," "MY2G," and "High Seiken" were awarded the Grand Prize, First Prize, and Excellence Prize, respectively, marking the conclusion of the 3rd Annual Business Camp 2023. Professor Oh Jong-min, the chair of the Global Business Department, remarked, “Despite the challenges of planning and executing overseas assignments and projects, the students managed their tasks well and I am proud of their achievements. We will continue to review the positive feedback from students who were satisfied with this program and strive to keep offering similar programs in the future.” The Department of Global Business aims to enhance students' self-directed learning and provide diverse experiences through the business camp and we plan to continue offering similar global programs for students in the future.

The 2023 Global Business Night Concludes Successfully
2024-06-17
On Friday, November 24, 2023, the 2023 Global Business Night, hosted by the 14th Student Council of the Department of Global Business Administration, Al14U, was held at the Sungkyunkwan Convention Wedding Hall. The event was divided into two parts, providing time for alumni and current students to communicate and network. Professors Oh Jong-Min, the head of the Global Business Administration Department, and professor Chang Young-Bong attended, along with Yeom Dong-Ki, the director of administration for the College of Economics/Business and the Graduate School of China, and all the administrative staff of the Global Business Administration Department. The first part began with an opening video, followed by a video with a congratulatory message from Lee Seok-Kyu, the dean of the College of Business. Then, Oh Jong-Min, the chair of the Global Business Administration Department, gave a congratulatory speech with a toast. After that, the student council distributed the department journal to all tables, and Kim Dong-Hyun, the president of the 14th Student Council, reported on their activities over the past year. The ceremony also included the handover from the 14th to the 15th student council. The first part concluded with participants moving to designated seats for dinner and ice-breaking activities to foster communication between seniors and juniors. In the second part, the atmosphere was enlivened by a performance from “Steroid”, the band club of the Global Business Administration Department. Following the performance, a Santa quiz show, in line with the "Merry Christmas in Advance" event theme, was held. Teams at each table solved around ten quiz questions, with prizes awarded to the top three teams. This interactive activity allowed both current students and alumni to bond and enjoy a fun time together. The event concluded with a farewell address from the 14th student council. The attendees gave warm applause and support to the student council for their hard work and dedication over the past year. The 2023 Global Business Night was a joyous occasion attended by approximately 140 people, who enjoyed the event and happily concluded the year.

Implementation of the '2023 SME Digital Marketing Supporters' Program
2024-06-17
The Department of Global Business Administration, in collaboration with Professor Kim Ji-Young from the School of Business and NAVER, conducted the '2023 SME (Small and Medium Enterprise) Digital Marketing Supporters' program for students of the Department of Global Business Administration and students of the SCAN Society. This program started off with the submission of applications, kickoff meetings, online courses on digital marketing/search advertising and expert lectures, project implementation, a final report presentation, and it ended with awards ceremony. The nine teams selected for the final round discussed and implemented marketing strategies with their assigned companies and presented their results at the final presentation and awards ceremony held on June 12, 2023 (Monday). The final presentation was judged by Kim Yong-Hwan, leader of NAVER Agenda Research, research fellow Oh Yoo-Ra, and Professor Kim Ji-Young from the School of Business. Each team had a 10-minute presentation followed by a Q&A session. Mr.Kim Yong-Hwan and research fellow Ms.Oh Yoo-Ra who judged the event commented, "We learned a lot from the unique and creative ideas of the students. We are grateful to the students for producing results using innovative and diverse methods that the companies had not considered." Professor Kim Ji-Young, who planned and judged the event, said, "I hope the students found this activity helpful. I will strive to provide more valuable activities for the students This program offered students the opportunity to gain practical knowledge through digital marketing education and lectures and allowed them to develop and implement customized marketing strategies for their assigned companies. The Department of Global Business Administration plans to continue organizing various activities to provide students with diverse experiences.

2023 SKKU-HKUST Successful Exchange Event
2024-06-17
On June 16, 2023 (Friday), the School of Business, Department of Global Business Administration hosted the 2023 SKKU-HKUST exchange event, attended by 18 students and 1 faculty member from Hong Kong University of Science and Technology (HKUST), along with 20 students and 4 faculty members from the Department of Global Business Administration at the Humanities and Social Sciences Campus. Starting off the event, both universities introduced their histories and specialized programs, confirming a sense of commonality among the global business administration students from both institutions. Following this, students from both schools attended lectures together: Professor Joseph Kim's lecture on 'Business Communication Skills' and Professor Kim Yongsuk's lecture on 'The Dominance of Web2 Platforms and the Rise of Web3'. These sessions provided an opportunity to discuss current trends and the attitudes and knowledge business students need to develop. The exchange continued into the evening with a dinner and recreational activities, during which participants had a chance to learn about each other in various ways by discussing the symbols/logos of each university and the history and geography of each country. Following this event, the Department of Global Business Administration at Sungkyunkwan University plans to visit HKUST during the Global Camp, scheduled for late January to early February 2024, to further strengthen the partnership

2023 SKKU-SMU Successful Exchange Event
2023-10-05
On May 1, 2023 (Monday), the department of Global Business Administration held the 2023 SKKU-SMU Exchange Event at the Humanities and Social Sciences Campus, with 24 students and 1 faculty member from Singapore Management University (SMU), and 22 students and 4 faculty members from the Department of Global Business Administration. This event served as a return visit following the Department of Global Business Administration's 6th Global Camp at SMU on February 7, 2023, and aimed to further enhance the exchange and collaboration between the two universities. The Department of Global Business Administration began with an introduction to the university and the department, presenting the rich history of our university and highlighting the specialized programs of the Global Business Administration. Afterwards, for Singaporean students who were keenly interested in the Korean Wave, Mr. Kim Hyunwoo, the CEO of Kakao Cross Pictures, a company that produces dramas, movies, web novels, and other content using K-contents, gave a speech. He shared his own experiences in content creation through storytelling in his unique way and had a meaningful time providing career advice to the students. Next, Professor Joseph Kim from the College of Business conducted a special lecture on the topic of 'Communication Skills with Others.' Through this special lecture, students from both universities had the opportunity to directly apply language and non-verbal communication methods to communicate more effectively. This event, spanning twice in February and May 2023, held significant importance in opening an exchange platform between the two universities, shuttling between Singapore and Korea. Moving forward, both universities plan to strengthen their partnership through ongoing exchanges.

2nd Business Camp Successful implementation
2023-10-05
The Global Business Administration department conducted the 2nd Business Camp from October 28, 2022 (Fri) to February 17, 2023 (Fri), lasting for approximately three months. It was conducted in collaboration between Professor Sim Soo-ok of the Marketing major at Sungkyunkwan University's School of Business and CJ Livecity. Unlike the previous format of the Business Camp, this time, students themselves planned and scheduled visits to overseas benchmarking cases and reported the results in order to carry out industry-academic cooperation projects. First, an online orientation was conducted under the auspices of CJ Livecity, presenting a total of four detailed tasks and allowing students to choose the tasks they would undertake. The administration office provided guidance on the Business Camp schedule and selection process. Students then submitted dispatch requests and project plans according to the relevant tasks, and a total of 11 teams were selected. For the teams requiring feedback on their project plans among the selected students, individual feedback sessions were conducted. After this process was completed, an orientation for the final selected participants was held to provide guidance on important upcoming schedules, such as precautions during dispatch, submission of result reports, and presentation sessions. From late December to early February, students were dispatched for approximately two months to work on their tasks and proceeded with their schedules in accordance with the assigned tasks. ▲ 팀 LA로 가는 NEXT LEVEL 활동 사진 ▲ 팀 SHOONG 활동 사진 ▲ 팀 도쿄이쿠조 활동 사진 ▲ 팀 소나무(굳은의지) 활동 사진 The final results presentation was held on Friday, February 17, 2023, at 2:00 PM at the CJ Livecity building. Professor Sim Soo-ok, representatives from CJ Livecity, advisors, and many students attended the event. After all the team presentations were completed,유노윤Ho?, SHOONG, and (글경)I-DLE were chosen as the outstanding teams and the 2nd Business Camp of 2022 came to an end with students' feedback. Professor Shim Soo-ok mentioned, "I could see and feel that the students put even more thought and effort into planning and executing their tasks as they embarked on their first self-planned overseas dispatch. I am truly grateful for the excellent outcomes, and the students should be proud of themselves.” Through the newly attempted overseas dispatch program, students took charge of every aspect from research to choosing the country of destination, scheduling, and visiting sites, culminating in task execution and presentation of results from A to Z. In doing so, they developed self-directed learning skills and fostered a global mindset. Furthermore, the successful reimplementation of the Business Camp program marked the lifting of the barriers that COVID-19 posed on global program initiatives for a while. The Department of Global Business Management plans to continue offering diverse and enriching global programs in the future.

[Interview] Song Eunyoung (Class of 2010)alumni_City University of Hong Kong Professor Appointment
2023-10-05
Our alumni, Song Eunyoung, Class of 2010, is currently teaching students at the City University of Hong Kong, specializing in Marketing Consumer Psychology. She emphasizes the importance of setting role models as they provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. More details are shown through the interview. 1. Hello, it's a pleasure to meet you. Could you please introduce yourself and tell us about your current area of research? - Hello. It's nice to meet you too. I am conducting research in the field of marketing, specifically focusing on Consumer Behavior. My research primarily examines how the use of new technologies, especially smartphones and algorithms, influences consumer decision-making. 2. You are currently working as a marketing professor at City Univ. of Hong Kong. What is the process leading up to your appointment as a professor. Could you please explain the motivation behind your application and the steps involved? - It was important for me to be in an environment where I could feel comfortable pursuing my research. Universities in Hong Kong are all public, so they are very well-funded by the government, and they provide various forms of support to allow researchers to focus on their work. Additionally, being geographically close to Korea, I could visit family and friends more frequently, which was also appealing. - The process leading up to my appointment was long and complex, but to summarize, while I was finishing my Ph.D., I participated in a large conference-style event called "Job Market.” After two rounds of interviews, I was offered the position. It was like a company's recruitment process. - To go into more detail, when the "Job Market" event opens, similar to submitting applications to companies, I prepared a package of materials including my research papers and plans for future research to apply to various universities. The selected candidates then proceed to the first round of interviews, which are usually one-to-many interviews where you briefly introduce yourself and your research topics. Those who pass the first round then go on to the second round of interviews. During the second round, which usually takes about 2-3 days, I had one-on-one interviews with professors at the university and presented my papers for about 1 hour 30 minutes to 2 hours. Then I met with key administrative figures at the university involved in professorial appointments, such as the dean and provost. In cases where you visit the university in person, after the schedule ends for the day, you attend a party and have more intimate and personal time with department professors. Finally, the university holds meetings and decide on the successful candidate. 3. Until recently, there may have been disruptions in classes due to COVID-19. How did you manage to overcome this and conduct classes in Hong Kong? - I conducted all my classes online, but in truth, the students worked harder than I did. The course I taught was Business Case Analysis and Communication, where "communication" was crucial. It was not easy for students to participate freely in an online setting. To overcome this limitation, I made a lot of efforts. Apart from class hours, I frequently held small-group Zoom meetings with students to receive continuous feedback and tried to incorporate it into the course. 4. Could you share any memorable activities, both on-campus and off-campus, that you participated in during your undergraduate years? - To be honest, I didn't have exceptionally high grades, and I wasn't very active in on-campus or off-campus activities during my undergraduate years. I wasn't particularly dedicated to my studies or campus life, and I was busy with various activities related to my interest in fashion. However, in the first semester of my fourth year, I took a marketing course which turned out to be the turning point. Fortunately, as an undergraduate, I was able to gain research experience as a Research Assistant (RA), which allowed me to directly enter the Ph.D. program without pursuing a master's degree. Through this RA position, I realized how enjoyable and fulfilling “research” could be. It was during this time that I began to dream of a career as a professor. 5. If you have presented any research results at conferences or published any papers in prestigious journals, could you please share them? - My most recent paper titled "Phone and Self: How Smartphone Use Increases the Preference for Uniqueness" was published in the top journal in our field, the Journal of Marketing Research. This paper reveals that when consumers use smartphones, they tend to make choices that express their individuality more than when using a conventional computer. 6. Could you please share your future research plans? - I plan to continue researching how the use of smartphones influences human behavior. I am not only examining consumer behavior but also investigating how smartphones affect people's social relationships and cognitive abilities. 7. If you had the opportunity to visit the school again, where would you most like to go? And why? - Actually, I visited Sungkyunkwan University earlier this summer after a long time, but I was disappointed to find that all the small stores I used to like were gone. The small coffee takeout shop called "Holic" right in front of the main gate and the cafe "Rambleas," which had delicious cakes, both disappeared. It was such a shame. If I were to recommend a place that might still be there... um... how about the waffles at the Professor's Hall? I remember going there to have waffles after lunch. 8. Finally, do you have any words of advice or messages for the students of Sungkyunkwan University's School of Business? (feat. Sungkyunkwan University School of Business students preparing for employment abroad) - I believe having role models is important. Role models provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. Moreover, by following role models, you can eventually become someone else's role model, creating a cycle of inspiration. I sincerely encourage my juniors to find their own role models and, in turn, become role models for others.

Global Business Administration Student Hye-eun Park_'Dean's Award for Student Success' interview
2023-10-05
1. Hello, please introduce yourself! - Hello, I am Hye-eun Park, GBA, Class of 2017. I graduated from the Global Business Administration department on August 2021 and I currently work as a consultant in the Strategic Group at the Horizon ESG Center of Horizon Law Firm (Limited). 2. You received the Dean's Award for Student Success(학생성공상 학장상) at the graduation ceremony in 2021. Please share to us how you feel about winning the award. - Receiving the prestigious 'Dean's Award for Student Success' was such an honor for me. Above all, I would like to express my gratitude to the professors who guided me and to the fellow students at Sungkyunkwan University who shared the university experience with me. CFA Research Challenge 3. You have had various internship experiences in foreign companies. Could you please tell us more about it? - During my time as a student, I focused on internships, primarily in management consulting firms. I worked as an intern in the Information Services Department at Bain & Company and as a Research Assistant in the Operations Division at PwC Consulting. Bain & Company's Information Services serves as an internal research center supporting domestic and international management consulting projects within Bain. It was a period where I could solidify the fundamental skills necessary for carrying out consulting tasks, such as understanding what consulting entails and knowing the information required for consulting projects. PwC Consulting's Operations Division undertakes various management consulting projects aimed at enhancing efficiency and creating value across the spectrum of operations, including customers and suppliers. While working there as an RA in a project team responsible for Process Innovation, I had the opportunity to thoroughly grasp the role of a 'consultant' in executing consulting projects from A to Z. The internship experiences in these two foreign management consulting companies played a crucial role in helping me define the direction of my career as a ‘business consultant' 성균 글로벌 창조적 챌린저 4. What preparations did you make before engaging in internship activities at foreign companies? - Before delving into internships at foreign companies, I continuously strived to identify 'what I enjoy' and 'what I excel at' during my university years. To achieve this, I actively participated in various on-campus and off-campus activities. Notable on-campus activities include being an ambassador for the Global Business Administration department, participating in the Intensive Workshop at Sungkyunkwan University, and engaging in the Global Challenger program. For off-campus activities, I joined CJ Young Creators and participated in external competitions (over 40 times during my academic period). Through these activities, I discovered that I enjoy working collaboratively with others and that I excel at meticulously managing projects from proposing business ideas to planning and overseeing them. With these two main pillars in mind, I began contemplating my future career path. As I prepared for internships in earnest, I integrated these activities into my resume, focusing more on 'what I excel at'. I meticulously detailed sections like Work Experience, Extra Curricular Activities, Skills & Interests. While crafting my resume, I identified areas where I lacked and engaged in various supplementary activities to address them. 5. Do you have any memorable episodes from your internship activities? - When I think about the most memorable moments during my internship, it would be the times when I achieved meaningful results, and my supervisors who supported me every step of the way. Due to COVID-19, there wasn't much interaction with colleagues outside of work, so there weren't particularly amusing episodes. However, I felt the most fulfilled when I could visibly see my contributions in the team's work. Also, considering the fact that there were a lot of aspects I lacked in terms of learning the job, meeting mentors who guided me was a meaningful aspect of my internship experience. SKKU GBA Integrative Core 6. If you participated in any on-campus activities or programs during your undergraduate years, please feel free to tell us more about it. - Among the activities during my academic years, I would say completing a double major, participating in the Center for Innovation and Sharing (formerly C-School), and joining various competitions are my highlights. With a focus on learning about corporate strategies in business administration, I decided to pursue a double major in Data Science Convergence. I believed that possessing “technical skills” for utilizing data, including machine learning, natural language processing, data analysis, and their linkage to corporate strategies, would create a great synergy. Second, I remember participating in the Global Intensive Workshop and SKKU Global Challenger organized by the Center for Innovation and Sharing. I engaged with students from various majors, including Library and Information Science, Mechanical Engineering, and Electrical and Electronic Engineering, conducting research on topics like 3D Printing and Mobility for the Transportation Disadvantaged, while exploring within both domestic and international contexts. These challenging experiences served as a significant source of strength for me in setting my career path. Lastly, during my time at Sungkyunkwan University, I took part in numerous competitions with freshman, seniors, and colleagues. This included competitions like the CFA Research Challenge, Samsung Notebook Marketing Competition, and the SKKU GBA-KK Fund ESG Competition, totaling over 40. Through these competitions, I was able to accumulate extensive industry knowledge. Moreover, the process of planning and proposing ideas during competitions sparked my interest and played a crucial role in my decision to pursue a career in consulting. 7. What are your future career plans and goals? - I am currently working as an ESG Management Consultant. I aim to continue my research and consulting experiences in ESG management, with the goal of assisting Korean companies and, ultimately, global companies in actively implementing ESG management practices. To achieve this, I am accumulating expertise through various consulting projects. SKKU GBA KK Fund ESG Competition 8. Finally, could you offer a piece of advice for your fellow students at the School of Business - I believe that meeting various people and gaining diverse experiences at Sungkyunkwan University had a significant impact on how I got to where I am now. Even though studying and fulfilling your duties as a student is important, I also encourage you to meet as many people as you can during your university years, actively take on new challenges, dream on, and move forward towards your future with passion. If you have any more questions, please feel free to reach out. (Hye-eun Park, parkhyeeun0918@naver.com)

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