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ABOUT

Faculty

  • Associate Professor
  • KIM, ALEX JIYOUNG

Research Interest

Digital Marketing, Competitive Marketing Strategy, Advertising, Auction, Digital Transformation

Education

  • Ph.D. in Marketing, Purdue University
  • M.A. in Economics, University of Illinois at Chicago
  • B.S. in Statistics and Operations Research, University of Illinois at Chicago

Experience

  • Associate Professor, Sungkyunkwan University, 2020 - present
  • Assistant Professor, Sungkyunkwan University, 2018 - 2020
  • Assistant Professor, Ewha Womans University, 2016 - 2018
  • Assistant Professor, Long Island University, 2011 - 2015

Journal Articles

  • (2022)  지역 검색 서비스가 중소상공인 마케팅 성과에 미치는 영향: 온라인 구전을 중심으로.  광고학연구.  33,  7
  • (2022)  고객의 방문빈도가 입소문 효과에 미치는 영향 : 소비자리뷰의 감정강도를 중심으로.  대한경영학회지.  35,  1
  • (2022)  Does Michelin effect exist? An empirical study on the effects of Michelin stars.  INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT.  1,  1
  • (2022)  소비자 쇼핑 여정에 대한 탐색적 연구: 여정 단계와 플랫폼 사용을 중심으로.  광고학연구.  33,  1
  • (2021)  How should retail advertisers manage multiple keywords in paid search advertising?.  JOURNAL OF BUSINESS RESEARCH.  130, 
  • (2020)  스마트 제품 혁신성과 소비자 가치 평가: 스마트폰 제품을 중심으로.  대한경영학회지.  33,  8
  • (2020)  Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media.  JOURNAL OF BUSINESS RESEARCH.  120, 
  • (2019)  속성기준 군집 분석 기법을 이용한 온라인 검색 광고에서의 키워드 선정 방안.  대한산업공학회지.  45,  5
  • (2019)  The characteristics and business impact of children's electronic word of mouth in marketing communications.  INTERNATIONAL JOURNAL OF ADVERTISING.  38,  5
  • (2019)  The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com.  INTERNATIONAL JOURNAL OF ADVERTISING.  38,  5
  • (2017)  Provision of Optional Versus Standard Product Features in Competition.  JOURNAL OF MARKETING.  81,  3
  • (2015)  "Strategic delegation, quality competition, and new product profitability".  MANAGEMENT DECISION.  53,  3

Publications

  • (2019)  검색광고의 이해.  한울아카데미.  Co-author