Sungkyunkwan University (SKKU)

Department of Media and Communication

On March 1, 2019, our department was officially renamed the Department of Media and Communication to expand its academic vision in response to the evolving demands of the era.

The Department of Media and Communication at Sungkyunkwan University (SKKU) conducts comprehensive research on communication phenomena across society, delving into the influence of mass media, interpersonal and organizational communication, and the interaction between media technology and humans. By harmonizing theoretical foundations with practical applications, the department focuses on the following academic areas:

• Communication in the Digital Age: Strengthening interdisciplinary and innovative fields such as social media, smart media, telecommunications, and gaming.

• Human-AI Interaction: Understanding and practicing the convergence of AI-based communication technologies and human interactions.

• Interpersonal and Organizational Communication: Exploring human relationships and interactions within and between organizations.

• Mass Communication: Studying mass media phenomena, including newspapers, broadcasting, film, publishing, advertising, PR, and the internet.

Educational Goals

The department aims to build a systematic and comprehensive knowledge base while fostering communication professionals with global competence. Through this, it seeks to cultivate practical and forward-thinking communication experts who contribute to society and humanity.

• Establish a structured and integrated knowledge system in communication.

• Train practical and future-oriented professionals through continuous self-improvement.

• Develop communicators with global expertise who can contribute to human society.

A Balanced Curriculum: Theory and Practice

In response to the rapidly changing media landscape, the department offers a diverse curriculum integrating theoretical and practical training. Key areas of study include media technology, human-AI interaction, communication theories, political communication, cultural studies, new media content, advertising, PR, and journalism.

Students are encouraged to understand technological advancements and become leading media professionals. The department also emphasizes hands-on training in broadcast production, news reporting, media practice, speech, and announcing, ensuring students acquire practical skills for the industry.

Career Prospects

Graduates from the Department of Media and Communication pursue careers in various fields, including:

• Media Technology Planning (e.g., major platform companies like Kakao and Naver)

• Digital Content Platform Operations & Strategy

• Social Media Marketing & Data Analytics

• AI-based Communication Solution Development

• Newspapers, Broadcasting, Magazines, and Online Journalism

• Broadcasting and Interactive Content Production

• Corporate Advertising, PR, and Marketing

• Public Sector Policy & Promotion

• Advertising & PR Agencies, Corporate Communications

• Academic Careers (Graduate School & International Studies)

With a strong commitment to user-centered technology and media innovation, the Department of Media and Communication at Sungkyunkwan University strives to lead the evolving media environment with responsibility, bridging the future and creating meaningful, creative value.

Jiyoung Lee

Department Chair