• Professor Consumer Science
• CHUNG, JAE EUN

• +82-2-760-0508
• jchung@skku.edu
• Hoam Hall 11F 51102

[Research Interest]

Consumer Behavior in the era of artificial intelligence and information technology, On텽ffline Retailing , SMEs Internationalization

• Professor
• HWANG, HYE SUN
  Lab CSCT

• +82-2-760-0519
• h.hwang@skku.edu
• Hoam Hall 10F 51008

[Research Interest]

Sustainable Consumption, Consumer behavior, Consumer well-being, Human–AI Interaction, Human-Centered Design for Sustainability [TEACHING INTERESTS] Consumer needs analysis and product/service development Consumer information and intelligent information technology

• Professor Emeritus
• KIM, KEE OK

• kokim@skku.edu / keekim1@gmail.com

[Research Interest]

Analysis of Consumer Needs, Sustainable Consumption

• Assistant Professor Financial AI, FinTech, Generative AI
• KO, HYUNG JIN

• +82-2-760-0510
• hyungjinko@skku.edu
• International House 3F 160306

[Research Interest]

Financial AI, Generative AI, AI Agents for Finance & Business Applications, FinTech, Financial Consumers

• Professor Consumer Science
• LEE, SEONGLIM

• +82-2-760-0521
• clothilda@skku.edu
• Hoam Hall 9F 50906

[Research Interest]

Household economics and finance Ethical consumers Consumers in the digital economy

• Assistant Professor
• LEE, SUNWOO

• +82-2-760-0567
• sunwoolee@skku.edu
• International House 5F 160513

[Research Interest]

Consumer inequality, Financial literacy, Sustainability, Inclusive financial planning, Technology Adoption

• Professor Consumer Climate Behavior, Consumer Empowermen and Policy
• NAM, SUJUNG
  Lab Sustainable Consumer Future Lab

• +82-2-760-0511
• namsj@skku.edu
• Hoam Hall 10F 51009

[Research Interest]

• Consumer policy for poverty • Consumer education strategy • Measurement of poverty • Older consumer and consumer with disability • Sustainable consumer empowerment

• Associate Professor
• PAK, TAE-YOUNG
• 2026 SKKU Rising-Fellowship

• +82-2-760-0526
• typak@skku.edu
• Hoam Hall 5F 50503

[Research Interest]

Technology and human well-being, human-AI interaction, AI and financial consumer, and techonlogy acceptance