MMS (GETT) 과정은 독특한 국제 경험을 제공하여 학생들이 최근 기술의 진보에 따라 진행되고 있는 글로벌 비즈니스의 변화에
눈을 뜨게 합니다. 여러분은 파리, 서울, 버클리에서 수학하고 있는 학생들과 함께 글로벌 경영 사고와 비판적이고 혁신적인
문제해결력을 키우게 됩니다.
- EDHEC Business School - Master in Management Studies (MMS) 학위
- 성균관대학교 SKK Graduate School of Business - Master in Management Studies (MMS) 학위
- UC Berkeley Haas School of Business - Diploma in Global Economic Transformation & Technology
- 프랑스 파리 (EDHEC)| 대한민국 서울 (SKK GSB)| 미국 버클리 (Berkeley Haas)
- 9월 초
Banking, Biotech, Consulting, Corporate Strategy, Entrepreneurship, Finance, Manufacturing, Marketing, Product Development, Sustainable Development, Technology Companies, Venture Capital
교육 기대 효과
- 경영혁신 프로젝트 관리
- 제품 개발 프로세스 진행
- 소비자 수요에 대한 문화 및 비즈니스 양 방향에서의 이해
- 경험하지 못했던 비즈니스 이슈들에 대한 문제 해결력 향상
- 프랑스, 한국, 미국의 문화와 학생 활동에 대한 통합적 경험
The course gives you what big data is and how its successful exploitation can deliver significant performance gains, a competitive advantage and a driver for innovation. You will learn to build and assess different types of decision models aimed at evaluating options, quantifying opportunities, optimizing decisions and maximizing performance.
CAPSTONE is a three-day business simulation aimed to incorporate the challenges of business development into cross-functional decisions; assess the relative importance of finance, marketing, R&D and management capabilities; and to monitor team dynamics and reflect on one’s learning process and contribution. Completion of this course will allow you to identify drivers of managerial success; optimise financial, marketing, R&D and management tools; and implement a total quality management program.
The objective of this course is to provide a solid grounding in the principles of corporate finance (capital bugeting, cost of financing projects, capital structure). You will learn to compute the cash flows of a project, compute the return of a project, understand the relation between risk and return of financial assets, estimate the cost of equity and the weighted average cost of capital of a firm, and understand the cost and benefits of debt financing relative to equity financing.
This course focuses on financial statement analysis. It is designed to equip students with a conceptual framework that helps them understand how businesses generate value and how this value is captured in financial statements. The use of financial statements is predominant for investors and creditors, and is also highly relevant to the decisions of managers, consultants, auditors, analysts and regulators. After completing the course, you should be able to measure wealth creation, the level of investment in working capital and capital expenditure, company financing, leverage and profitability. The course demonstrates how financial statement analysis can reduce uncertainty and increase confidence in business decisions.
Our foreign language courses are designed to help you understand how German, Spanish, Hebrew, Italian or Japanese is used in everyday life and in business situations. Completion of this course will allow you to read and understand written materials with specific contents concerning everyday topics, use appropriate expressions and behaviours in business situations, and grasp summary information and the relationships among the people involved.
The aim of this course is to introduce you to the major milestones in the history of science and technology in the 19th and 20th centuries but also to help you understand how this history is linked to the dynamics of innovation.
A company’s human resources represent the most powerful form of capital for organizational success. Thus, the question is: how can one implement people management practices that facilitate individual
The purpose of this course is to give you fundamental knowledge in marketing. You will learn the role of marketing in the (global) organization and how to be responsible and well- informed decision-makers. In a context where marketing is often criticized for lacking (numerical) inputs, and sometimes even valid and reliable market data, our aim in this class is also to insist on creating financially-viable solutions for the corporate partner, Procter & Gamble, which will sponsor this fundamental marketing management course. Completion of this course will prepare you to successfully secure and hold any marketing management position within a company.
This course's primary objective is to help you answer several important strategic questions for companies or organizations such as What business shall we be in? How to compete for resources and create value? How to organize for and assess performance. We will achieve this using analytical tools and concepts. The course is organized mostly in tutorials with some lectures, both formats are meant to be interactive and value student contribution. We will work on relatively small groups of half-cohorts where students will work on case. Each analytical tool and concept will be introduced by referring to real-world business situations.
Technology has been one of the main drivers of prosperity, and business has been pivotal in leveraging technological innovations in order to generate this prosperity. Many opportunities for enhancing the competitiveness of firms stem from technological developments and the ability of businesses to translate new technology into business innovations. Technological innovation and opportunities - together with international trade regulations - have driven globalization and growth of business. Most commentators agree that this has brought a growing prosperity to the people of the world. At the same time, many conclude that this growth is increasingly unequally distributed, and at the same time runs into natural and climatological boundaries. In this course you articulate your opinion on what the responsibility of business is for addressing these issues and apply technological innovation management and policy concepts to cases related to the energy transition. You learn how technology and business model innovation can transform industries, and can help making them profitable and sustainable. The course zooms in on the energy sector in order to study the interaction of technological innovation, firm- and society-level technology development and evolution, innovation policy, and sustainability in more detail.
Asset managers provide investment management services as fiduciary agents for multiple clients. In practice, these clients are characterized by a wide range of investment objectives and constraints. This course will focus on applying financial theory to optimally structure assets within portfolios satisfying specific investors’ objectives and constraints. Over the course, students will learn and assess several passive and active investment strategies implemented in reality by asset managers. In particular, topics covered in this course will include: tracking–error optimization techniques, the Treynor–Black model, the Black–Litterman model, and some highly–influential factors models. On the institutional side, students will familiarize themselves with the evolution of mutual funds, hedge funds and private equity firms in the asset management business. To accomplish these goals, students will conduct a wide variety of financial and statistical analysis using MS Excel — the standard tool used in the financial industry.
The primary objective of the course is to introduce several important topics about Brand Equity Management. This course will bring insight and understanding to the formulation and implementation of brand equity strategies such as the importance of building a brand's equity, and how to build, extend, leverage, guard, and grow brand equity. The primary emphasis will be on the "Brand" part of Brand Management rather than on the "4P's" for an individual brand.
This course covers the nature and functions of law, including areas such as torts, contracts and intellectual property, as they pertain to the business environment. Emphasis will be placed on the student's ability to understand and apply rules of business law. Students will be asked to think critically by: identifying legal issues in given assignments; identifying the law applicable to those issues; analyzing the facts of the given situations in light of the applicable law; expressing the most likely outcomes of those situations; and explaining lessons the student learned from the assignments.
This course examines how corporate and financial strategies can lead to the creation and maintenance of shareholder value. The practical application of strategies and the role of key value drivers will be examined using numerous examples. The issues of formulating a financial strategy to support the corporate plan and incentives and financial communication will also be covered.
This course covers the formulation and implementation of strategies by corporations and businesses. The forces and factors that influence the choice of strategies, and their success or failure are examined. Topics include external analysis of opportunities and threats, internal analysis of capabilities and competencies, choice of strategy at functional, business, corporate and global levels, alignment of structures and controls with strategies and evaluation of strategies. The course draws upon case studies to highlight key concepts in strategic decision-making.
This course covers topics related to cost analysis and management control. Topics include budgeting, the theory and practice of cost allocation, absorption and variable costing systems, standard costs and variance analysis, performance evaluation and incentive contracts. If time permits, we may cover in depth the design of management incentive contracts to influence management decisions and reduce potential conflicts of interest arising from moral hazard and asymmetric information problems.
Creativity and innovation are integral to an organization’s ability to survive and thrive in today’s competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting. Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace. Students will be expected to play an active role in learning through class exercises, class discussions, dialogue with guest speakers, and presentations about real (or planned) innovations in organizations.
This course will provide students with a clear understanding of the key concepts and jargon surrounding cryptocurrencies and blockchain and will enable them to understand both current and future related topics of importance for their career and organization(s), as well as the possibilities and limitations of the technology. In particular, this course will help students think in a systematic fashion about how to take advantage of blockchain technology for their organization. As such, from a management and strategy standpoint, we will analyze how these could contribute to the organization’s competitive advantage or value proposition. We will also analyze the potentially disruptive aspect of the technology for certain industries given how it fundamentally challenges the current notions of trust, efficiency, organizing, and autonomy. Given the current (and hopefully future) demand and growth in blockchain related business, this course is suited for students who aspire to have an educated opinion about blockchain and who intend to use this knowledge in various fields such as consultancy, strategy, venture capital, private equity, or entrepreneurship.
This course covers problems faced by small firms and basic skills needed for developing new business, including entrepreneurial strategies, legal, and financial considerations and effective new venture management.
The conceptual and analytical frameworks for investing in equity securities are presented in this course. Topics include an overview of the security markets, equity valuation, investment strategies, performance evaluation, and portfolio management for individuals and institutions. International equity investing also will be analyzed in a global portfolio context. Students will have the opportunity to analyze and value a publicly traded company.
The objective of this course is to introduce students to the applications of derivative securities in equity, interest rate, and foreign currency markets within the context of risk management. The course covers the issues of how to identify and measure financial risks and why financial risks should be managed, exploring the usage of traditional tools like forwards, futures, options, and swaps, along with innovative over-the-counter derivative securities.
Teams have become an integrated part of business, particularly transnational business conducted in today's globalized environment. This course provides a thorough overview of how to lead a team, including staffing, training and goal-setting, the managing of internal processes, and the role of external relationships. Cases and in-class exercises serve to illustrate the problems encountered by different types of teams.
This course will introduce students to the power of marketing analytics and its impact on decision making. Students will be introduced to different metrics and models that allow marketers to identify problems and develop solutions for various marketing issues.
The objective of this course is to train you to be an intelligent user of market research. The course will develop your skills in determining the scope and direction of research activities and in using qualitative and quantitative research findings to address substantive marketing problems such as: market segmentation, estimating market potential, forecasting market demand, developing advertising and pricing practices policies, and designing and positioning new products. You will learn to appreciate the importance of market research in guiding marketing decision and to recognize its limitation.
This course covers theories and processes of negotiation, negotiation strategies, contextual factors in negotiation and other issues in negotiation.
Please note that the list is subject to change; courses can be added or removed from the list without prior notice.
In order to improve the quality of your decisions, you will learn to be aware of and how to avoid common inferential errors and systematic biases in your own decision making. Then, you will learn how to improve your ability to predict and influence the behavior of others. Managers, consumers, investors and negotiators all make predictable mistakes. Therefore, understanding the psychology of decision making can give you an advantage.
Through in-depth reading and class discussions, get an introduction to a set of tools that will help you frame and solve problems in the future. Taken from design thinking and systems thinking, you focus on these five areas: observing and noticing, framing and reframing, imagining and designing, making and experimenting, and storytelling.
Blockchain is one of the most significant technologies to impact technologies and business in many years. Blockchain is also one of the most interdisciplinary areas, bringing together new questions and opportunities at the intersection of technology, business and law. This course is designed to employ this interdisciplinary nature. We will provide an overview of the technology behind blockchain and explore current and potential real-world applications.
This workshop is intended for students who have their own experimental venture project under development. The business concept may be in startup mode, or further along in its evolution. The pedagogy is one of "guided" entrepreneurship where students, often working in teams, undertake the real challenges of building a venture. Students must be willing to discuss their project with others in the workshop as group deliberation of the entrepreneurial challenges is a key component of the class.
Changes in technology—such as universal Internet access, dramatic advances in cryptography and a mobile phone in every pocket—have changed how the financial industry operates. In this course, you will learn covers the basics of the payment system and how it is changing. You will examine how other stores of value embedded in mobile technology are used around the world, in both high-income and low-income countries. The course will also touch on changes in other financial sectors, including advice, banking and insurance. Finally, you will investigate the potential of cryptocurrencies and the possibilities for disruption inherent in an open, consensus ledger (such as Blockchain).
Every successful, entrepreneurial high-tech venture has individuals who have marketing and management expertise, as well as technological skill. In this course, you'll gain the marketing skills needed to manage an entrepreneurial high-technology venture. You examine successful marketing approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements needed to create and execute marketing plans and programs in a setting of rapid technological change and limited resources.
A company’s human resources represent the most powerful form of capital for organizational success. Thus, the question is: how can one implement people management practices that facilitate individual and organizational effectiveness? This course will provide you with solid, evidence-based knowledge on Human Resource Management that is also actionable. You will learn about theoretical concepts and frameworks to help you in diagnosing the strengths and weaknesses of HR policies and identify ways in which the knowledge gained in the course can be applied in organizations to make them more productive. Completion of the course will give you a betetr better understanding of some of the essential aspects of working in groups; including team effectiveness, managing team diversity, handling conflict, and negotiation skills applied to both national and multicultural teams.
For marketers and leaders, the digital age brings new challenges. They must shift attention away from incrementally improving their existing portfolio of product, customer service and branding initiatives and move toward finding new, latent, invisible needs that represent an opportunity to reframe customer value and establish the company's future relevance and uniqueness.
This is a course about financing new entrepreneurial ventures, emphasizing those that have the possibility of creating a national or international impact or both. It will take two perspectives - the entrepreneur's and the investor's - and it will place a special focus on the venture capital process, including how they are formed and managed, accessing the public markets, mergers, and strategic alliances.
This course is intended to provide the core skills needed for the identification of opportunities that can lead to successful, entrepreneurial high technology ventures, regardless of the individual's "home" skill set, whether technical or managerial. We examine in depth the approaches most likely to succeed for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing strategy in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate founding or operating technology companies.
This three-module course aims to equip students with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. The first module develops the economics and behavorial foundations of pricing. The second module discusses several innovative pricing concepts including price customization, nonlinear pricing, price matching, and product line pricing. The third module analyzes the strengths and weaknesses of several Internet-based, buyer-determined pricing models.
From self driving cars to humanoid robots, Artificial Intelligence (AI) is here and changing the way we live, work and do business. The class is designed to introduce future managers to AI techology and its many business applications. Students will walk away with a foundational understanding of AI and its near and long term applications, explore the myths and realities surrounding the technology, and delve into the legal, social and policy implications of AI.
This course is a combination of class time, one-on-one coaching sessions and company site visits. Class time focuses on these three aspects of your learning: Academic Success at Haas, Beyond a Bachelor Degree and Professional Achievement. One-on-one coaching provides highly individualized support to discuss your classroom expectations, applying to graduate school, managing life in Berkeley and launching your career. Site visits give you an up-close experience with some of the world a€™s most innovative and impactful companies so that you can connect classroom learning with real-time exposure to leading companies.
Please note that the list is subject to change; courses can be added or removed from the list without prior notice.