Professor Jai Beom Kim attended an annual conference of ANZIBA
- 관리자
- Hit938
- 2013-09-12
Professor Jai Beom Kim attended an annual conference of ANZIBA (Australia-New Zealand International Business Academy) from 13 April to 19 April. There were about 100 participants mainly from Australia, New Zealand, Europe, and the U.S. There were only a limited number of participants from Korea, Japan, and China.
He presented a paper 'Global Entry Strategy of an Australia born global company, Boot Juice Pty'. This paper deals with how a small Australian company entered into a global market. The paper is concerned with how psychic/cultural distance can be related to the order and mode of entry, and how partner symmetry can affect the success of international joint venture.