Mr. Bokgi Min, CEO of EXR
- 관리자
- Hit1212
- 2013-11-26
A special lecture was provided by Mr. Bokgi Min, CEO of EXR on April 10as part of the Understanding Corporate Business with the CEO program.
Mr. Min opened 100 stores within a year he launched EXR. He explained that EXR, the name itself stands for the philosophy of something new via cross- over of things different. He said “It means to lead evolution and revolution of fashion through Emotion and Reason combined (X) progressive spirit.
EXR made a license contract with CONVERSE, a famous American shoe company, in 2005 and KAPPA, an Italian clothing company, in 2009. He said, “CONVERSE`s domestic sales was about 210 billion won and KAPPA’s was about 87 billion won in 2010”.
Mr. Min also said, “ I always think of “Progressive” which is the philosophy of the company. How can I use this word of progressive in fashion and brand company? Because I think that all thought do not stem from fashion but brand business perspective, my ultimate goal is to make a competitive global brand and to be a global leader in fashion business. I also would like to carry the philosophy of progressive into action through contribution programs since the sustainability of the company lies with our customers and all members of society”.
Mr. Min obtained his bachelor’s degree in Clothing and Textiles from ChungAng University and IDBM (The International Design Business Management programme) from Helsinki University. He worked for NIKE KOREA in 1986, FILA KOREA as a director of sales planning department in 1991.
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