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- S-ANGEL Visited Solitary Senior Citizens and Delivered Presents
- 5 SKKU students in S-ANGEL and 3 staff from Hyehwa Community Service Center visited 3 households in the Hyehwa area in order to deliver winter presents. The presents were prepared from the endowment of S-ANGEL members, as well as profit from the event for helping neighbors in need.
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- 작성일 2017-01-26
- 조회수 3472
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- Self-Giving: Increasing commitment and generosity through giving that represents one’s essence
- Giving, by definition, involves transferring one’s own resources to another person or people. However, different forms of giving vary by the extent to which people give something that represents their essence to them, that is, how much givers sense they are ‘‘giving the self.’’ For example, blood (or organ) and possession (e.g., clothes) donations feel more like giving one’s essence than a money donation of a comparable value, and signing a petition with one’s name similarly feels more ‘‘self-giving’’ than expressing one’s support by clicking an ‘‘I support’’ (or ‘‘like’’) icon on an online petition. This research compares such ‘‘self-giving’’ which often involve one’s essence to the giving of resources of comparable value that are less connected to one’s essence. The study explores whether self-giving, as opposed to an equally helpful contribution, makes givers experience themselves as (a) more generous and (b) more committed to the particular cause, because the gift appears more diagnostic of the giver. The team predicts these effects from two reasons. First, it is because contributions appear subjectively more valuable when the self is involved. For example, people tend to think that the contributions appear more valuable the longer they have been owned (ex. a piece of jewelry they have owned for a long time). If personal items acquire positivity, they are further likely to appear more valuable to the givers, thereby increasing givers’ perceptions of their own generosity and commitment. Second, self-giving creates an association between the self and the act of giving, and between the self and the cause that is helped, such that people internalize the act of giving and the recipients of the help-these become part of who they are. For example, people could feel more generous/committed if they donate blood versus money, even if they set the amount of money to be comparable in value to a blood donation, such that they do not think the blood donation is worth more. In this example, the person who donated blood is not giving more but is rather internalizing giving as part of her self-concept. The team further predicts that self-giving, which increases people’s sense that they are generous/committed to a cause, motivates subsequent giving. Commitment motivates subsequent giving, and those who see themselves as generous may want to be consistent with their modified view of themselves through more giving. In their empirical studies, the team operationalized self-giving as giving an item that the person owned for a while (vs. only briefly), donating with one’s name (vs. unnamed gift), and donating blood (vs. the equivalent amount of money). Giving endowed objects Versus Briefly owned objects In one study, the team predicted that giving a pen that was owned for a longer time would not only make participants feel they were giving more (the endowment effect) but also lead them to infer they are more committed and generous (the self-giving effect). The study employed a two (ownership: short vs. long) between subject design. Participants’ task was to evaluate a ballpoint pen product on a four-page paper-and pencil survey. To manipulate the duration of the ownership, all participants received a Stabilo pen at the beginning of the study and used it to complete the survey. Participants learned either before they started the survey (long-ownership condition) or after they completed the survey (short-ownership condition) that the pen was a gift from the manufacturer for them to keep. Upon completing the survey, participants received a solicitation letter for an existing campaign that invited them to donate pens to children in developing countries. After donating their pen, participants rated their perceived generosity, commitment, and the perceived value of the pen. As predicted, participants in the long-ownership condition rated the donated pen more valuable, and also rated themselves more generous and committed than those in the short-ownership condition. That is, ownership increased the perceived value of a pen and participants’ perceptions of themselves as generous/committed when they donated the pen. Identifiable Versus Anonymous A common form of self-giving involves giving one’s name, for example, when people sign a petition (vs. click the ‘‘like’’ icon). To test whether name-giving increases perceived generosity/commitment, they conducted a field study in collaboration with WECAN, a Korean foundation assisting in the rehabilitation of people with disabilities (www.wecan.or.kr). Specifically, they sold cookies that people with disabilities had made. Those who purchased cookies left a signed versus anonymous note to support the cause, before reporting their perceived generosity and commitment. As predicted, those who listed their names perceived themselves more generous and committed than those who did not list their names. The study provides converging evidence that self-giving increases perceived generosity/commitment. Merely signing one’s name, even when doing so was a mandatory part of the purchase, increased perception of generosity and commitment to the cause. Donating Blood versus Money Blood donation is another form of self-giving. The research tested whether donating blood leads to greater perceived generosity/commitment than donating the monetary value equal to the blood donation. To compare blood to monetary donations, they employed a matching procedure in which participants chose between two alternatives that they had previously equated in value. Specifically, participants estimated the dollar amount they were willing to give that made them indifferent between donating blood and money. They were then assigned to imagine they ended up donating either blood or the estimated dollar amount and reported their generosity and commitment. As predicted, considering donating blood made participants feel more generous and committed than considering donating money. That is, self-giving increases perceived generosity/commitment more than giving the comparable amount of money, even when blood and money are equal in value, which suggests self-giving effects do not require that people feel they are giving more. Self-giving Increases Future Giving The last study tests whether self-giving facilitates subsequent giving. The team predicted that seeing oneself as generous and committed via self-giving would translate into greater intention to help, however, only for delayed decisions, but not necessarily immediately, because those who feel they have just acted generously may feel licensed to relax subsequent efforts. To test this, the team conducted a semi-field study that invited participants to sign their names to a petition versus submit their support anonymously, and then invited them to support another related petition immediately or on the next day. As predicted, those who signed with their names felt more generous and committed than anonymous givers. Moreover, those who signed with their names were more willing to participate in the subsequent petition in the long run, but not immediately. , Conclusion and Implication By looking at the different aspects of self-giving, the team find that self-giving increases givers’ perception of themselves as generous and as committed to the cause and facilitate more giving in the long run. This research has theoretical and practical implications for giving. When soliciting donations, organizations often offer the option to remain anonymous to lure people to participate, assuming that people prefer impersonal giving. However, our studies find self-giving is not necessarily preferred less and giving one’s name is actually an effective tool in building commitment to a cause. Whenever people prefer to give something that is personal and to associate themselves with the charitable acts, or are at least indifferent, soliciting self-giving is likely to be effective. To conclude, the team finds that in soliciting prosocial actions, emphasizing the identity of the giver in the gift is a useful tool for increasing perceived generosity and commitment, and for future engagement. This research was published at Social Psychological and Personality Science on Feb 2016.
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- 작성일 2017-01-18
- 조회수 3665
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- New Year’s Message from the President of SKKU, Kyu Sang CHUNG
- Dear Sungkyun Family! The eventful year of 2016 that saw many issues and changes within the country, has passed and the year of 2017 has come. Even in the middle of those difficult times, SKKU achieved many important national research projects including ‘Initiative for College of Humanities’ Research and Education (CORE)’, ‘Social Science Korea (SKK)’, ‘Scientific Research Center (SRC)’ and ‘Medical Research Center (MRC)’, ‘Global Research Lab (GRL)’, ‘Basic Research Lab (BRL)’, ‘Future Material Discovery Business’, ‘Ultra High Performance Computing Core Technology Development Business’, and ‘K-Startup Business’. Also 170 projects in SKKU were selected for the ‘Global Ph.D. Fellowship Business’, ‘Research Fellow Business’, and ‘Undergraduate Research Program Supporting Business’ which are considered projects for cultivating the next generation’s scholars. Furthermore, SKKU received fruitful results as the No.1 in NCSI for ten consecutive years, as well as the No.1 in the job employment rate. SKKU also have expand its brand value as a global leading university by receiving high rankings in various evaluations; placing 106th in QS world university rankings and 137th in THE. These elevated status helped to expand our exchanges and joint researches with world-renown universities and have become the milestone of SKKU’s development. I believe the outstanding results that SKKU has shown were achieved by our three-in-one system of university, foundation, and alumnus who have given their best efforts. I would like to express my sincere appreciation for all of the Sungkyun members: professors, staff, students, university foundation, and alumnus who gave their dedication and passion for the development of SKKU. In recent years, the environment for Korean universities has been changed rapidly. Especially, due to the sharp decrease in education population, the 4th industrial revolution, and adhesion of the low growth rate in the world, the educational environment has become more difficult. To go along with the current times of uncertainty, we need to keep an eye on changes and actively follow the trends; and we can even lead the stream of trends if we carry forward changes and innovation by awakening innovative DNA of SKKU members. It has already been two years since I began as President of SKKU. I will focus on the visualization of ‘Truly, Global Leading University’ based on the performance we have developed. Therefore, I would like to introduce the SKKU’s basic management policies for 2017. First, strengthening of creativity convergence smart education innovation Second, elevating SKKU’s status as a research frontier leading the generation Third, developing brand value as Global First Choice SKKU Forth, expanding the culture of communication, participation, and innovation in university management Fifth, creating university culture platform, including youth start-up culture I would like to ask for passion, active participation, and continuous innovation of all members in order to become a world top institution beyond the limits and crisis that our university is confronting. Again, thank you very much for all the supports and dedication; and I wish all of you good health, happiness, and success in the coming year. January 1st, 2017 Kyu Sang CHUNG, The President of SKKU
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- 작성일 2017-01-02
- 조회수 3918
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- SKKU receives an ‘S grade’ for Research Fund Administration System
- SKKU’s Research & Business Foundation received the highest grade of ‘S’ in 2016 for their research fund administrative system, monitored by the Ministry of Science, ICT and Future Planning. Out of 176 universities who applied for the evaluation, only 2 universities received the ‘S grade’ including SKKU. The research fund administrative system is conducted in order to increase research administrative capabilities, transparency, and effectiveness of universities in Korea and non-profit organizations. By being presented with an ‘S grade’, SKKU will receive an incentive of 2% indirect cost, detailed adjustment exemption on national R&D research funds, and application qualification given as an integrated institution for student expenses. Also after receiving a certificate from the minister of the Ministry of Science, ICT and Future Planning and the related promotional work, SKKU is expected to be recognized as the best institution for the research fund administrative system. Ji Beom YOO, the Vice-President of SKKU and the chair of SKKU’s Research & Business Foundation said, “This result is from our efforts to improve policies for supporting researchers and providing an environment where researchers can focus on their studies.” Meanwhile, the award ceremony conducted by the minister of the Ministry of Science, ICT and Future Planning was held on Dec 28th (Wed).
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- 작성일 2016-12-30
- 조회수 3530
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- Seoul City has Chosen 13 University Streets as Target Areas for Creating Campus Towns
- Seoul City selected 13 university streets as target areas for creating a campus town and decided to provide financial support up to 3 billion won in such fields as start-up and building community. There will be two types of business models in the Campus Town Project; unit business and comprehensive business. For those universities who were selected for the unit business type, they will plan and operate necessary projects like start up consulting, environment improvement, and more, under the financial support of Seoul City. Through 2 months of evaluation, Seoul City chose; Kyung Hee University, KwangWoon University, Dongguk University, Dongyang Mirae University, Seoul National University, Seoul Women’s College of Nursing, Sungkonghoe University, Sungkyunkwan University, Sookmyung Women’s University, Induk University, KC University, Hansung University, and Hongik University as its first target areas. Meanwhile, Seoul City will develop the comprehensive business type from 2018 for 17 university streets including Sogang University, University of Seoul, Sungshin University, and Hankuk University of Foreign Studies.
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- 작성일 2016-12-30
- 조회수 3368
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- The 20th Sungkyun Family Award was held on Dec 16th
- SKKU held ‘The 20th Sungkyun Family Award Ceremony’ on Dec 16th at tehe 600th Anniversary Hall. Founded in 1997, the Sungkyun Family Award is the prize given to professors, students, and staff who have shown great dedication to SKKU’s development. Up until the current award ceremony, 237 people have received this award.
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- 작성일 2016-12-30
- 조회수 4070
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- 5 Students of SKKU passed The 2016 Public Administration Exam (Technician)
- According to the Ministry of Personnel Management, 5 students of SKKU have passed at 2016 Public Administration Exam (Technician) as listed below: Su Woong KIM (Civil, Architectural and Environmental System Engineering, ’04) Min Joong CHOI (Architecture, ’09) Sang Hoon SHIN (Chemical Engineering, ’10) Ga Ram KIM (Computer Engineering, ’13) Ji Woong CHOI (Mechanical Engineering, 03) Advising professor, Doo Sam SONG KIM of The Built Environment Department said “The class of Public Administration is providing much support through a preparation class called Woon Yong Jae, in order to cultivate core elites who can lead the development of the country by making policies regarding technology. Every year we see an increase of passing students through various programs such as scholarship, special lecture, etc. If you are interested in public administration, this class will be useful.”
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- 작성일 2016-12-26
- 조회수 3343
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- KT – SKKU signed MOU for construction of Smart Innovative Campus
- KT Corporation and SKKU signed MOU on Dec 15th, for construction of Smart Innovative Campus. By this agreement, students of SKKU will receive various convenient services from Giga network infra, which can support to overcome difficulties due to physical distance between Seoul and Suwon campus. Also, Desktop Virtual Device Interface (VDI) of SKKU which is interlocked with Cloud Infra of KT Corporation is expected to increase information security by separating areas into work and personnel matters. Furthermore, KT Corporation and SKKU together will develop and operate various services in such areas of; giga network, internet protocol telephone network, cloud, etc. “Giga network that KT Corporation provides will help to decrease the severance of the two campuses due to physical distance, and it will support our convergence research and education to be more innovative", the president Kyu Sang CHUNG said.
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- 작성일 2016-12-26
- 조회수 3316
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- The 8th Central Asia Sungkyun Writing Contest successfully held
- “When I was a child, I promised myself not to live like my parents. Now, my goal is to have a life similar to my parents who have devoted themselves for the family. Things I wanted to be differed became a common dream.” This is the writing of Tyo Yelena (20) who are attending senior year at Kazakh University of International Relations and World Languages at ‘The 8th Sungkyun Korean Writing Contest in Central Asia’. Under the subject of the writing contest ‘Difference’, she wrote about change of her minds towards their parents’ views of life. “I blamed my parents who couldn’t afford things like pretty dresses, computer, and cell phone as like other friends have. After I grew up, I am no more envy other people.” said Yelena. What made turning her mind was her father who worked many things to overcome poverty but fell by heart disease. Yelena flashed back the situation as “It was heart breaking to see that my dad went back to work straight after recovery, without having time to rest” and she finished her writing by saying “I will study hard and make a happy family.” At ‘The 8th Sungkyun Korean Writing Contest in Central Asia’ hosted by Sungkyunkwan University, around 36 students from Uzbekistan, Kazakhstan, and Kyrgyzstan participated, and Yelena received the gold prize. Even though she received the gold prize, she hesitated to call their parents because she worried her father who has a weak heart. The advising professor of Yelena said “Yelena is a thoughtful student who worries about the health and the future of her parents. I would like to thank her parents who have raised her to a bright and heartwarming person.” Yelena first learned Korean after falling in love with Korean dramas and music as well as global companies like Samsung and LG. “I want to work for expanding exchanges between Korea and Kazakhstan from studying international relationships or business administration at SKKU graduate school” said Yelena at the award ceremony. The silver prize went to Usmanova Zamira (21) from Kazakh National University. In her writing, she claims that “Happiness comes from direction, not place. Happiness and misfortune are depending on how you think about it. People can live more happily if they admit the each person has different direction.” Meanwhile, Beishenbekova Aizhan (18) of Kyrgyz-Korean College wrote “Even a person was born in the same country or has same name with others, they are different people. My name is Aizhan which is very common name but I am the only one person in the world” and she received the bronze prize. There was a special prize awardee as well. Mukhametkan Saltanat of Kazakh University of International Relations and World Languages wrote about difference between generations. He said “There are some emotional difficulties to understand each other because my parents had lived in the generation of socialism but my generation is democracy. Even though we have differences, my parents said our generation has big blessings where we can earn from making efforts.” SKKU holds Sungkyun Korean Writing Contest every year in various areas like China, Southeast Asia, Central Asia, and East Europe with the aim to expand Korean culture and cultivate students who can take parts on exchanges of Korea and the other countries. Hong Duk KIM, SKKU alumni and CEO of Ierae CS supports the event financially every year while Shinhan Card and Shinhan Finance gave supports as well. SKKU provide full scholarship for graduate programs to awardees of the event. Aidarova Aigerim who had the gold prize at ‘The 4th Sungkyun Korean Writing Contest in Central Asia’ received her degree at SKKU Graduate School of Political Science and Diplomacy and now working as a diplomat for Kazakhstani government. Ho Jong JANG, a professor at Kazakh University of International Relations and World Languages, mentioned “Sungkyun Korean Writing Contest is the biggest Korean competition in Central Asia. This event also provides opportunity to meet students and Korean corporations which helps companies’ overseas business. "Students are improving Korean with detailed expressions. Some students attended the event receive love calls from Korean companies entering into local business” said Professor Seok-kyu LEE, head of international affairs at Sungkyunkwan University.
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- 작성일 2016-12-19
- 조회수 3706
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- SKKU placed 3rd in 'Korean Comprehensive University' by QS World University Rankings
- SKKU has shown improvement in many recent university ranking assessments. SKKU placed 12th in 2016 THE Asia University Rankings by Times Higher Education, while ranking 3rd among Korean comprehensive universities by QS World University Rankings. US News & World Report chose SKKU as the 2nd best university for Global University Rankings and Reuter put SKKU in 2nd place for their World’s Most Innovative Universities Rankings. “These outstanding evaluation results come from continuous initiatives in order to make improvements in name value, publication of international research papers, and internalization” said President Kyu Sang CHUNG. 출처 : http://news.chosun.com/site/data/html_dir/2016/12/07/2016120701842.html
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- 작성일 2016-12-12
- 조회수 3325