For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| GBA2003 | Introduction to Financial Accounting | 3 | 6 | Major | Bachelor | 1 | English | Yes | |
| Provides balanced coverage of the mechanics, measurement theory, and economic context of financial accounting. Strikes a balance between a preparer's and a user's orientation, emphasizing that students must understand both how transactions lead to financial statements (preparer's orientation) and how one can infertransactions given a set of financial statements (user's orientation). Relies on current, real-world examples taken from the popular business press. First part of the course introduces students to the financial accounting environment, financial statements, the accounting cycle, and the theoretical framework of accounting measurement. Second part of the course covers the elements of financial statements, emphasizing mechanics, measurement theory, and the economic environment. | |||||||||
| GBA2004 | Introduction to Managerial Accounting | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| Concepts and issues associated with the accounting and management of business; particular emphasis is given to understanding the role of accounting in product costing, strategic decisions, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior. | |||||||||
| GBA2005 | Financial Management | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| Topics include the determinants of interest rates and the time value of money; the sources and uses of financial information; the structure, role, and regulation of financial markets; monetary policy; the pricing of risk in financial markets; goals of investors; and how firms manage their financial affairs, including planning, budgeting, and decision making. | |||||||||
| GBA2006 | Marketing Management | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| Examines the marketing concepts, strategic planning, marketing research, and information systems. Covers consumer and organizational buying behavior, forecasting sales, and market segmentation and position. Also focuses on new product development process; product lines and brands; pricing strategies; distribution-channel management; advertising; personal selling; and organizing, evaluating, and controlling marketing. | |||||||||
| GBA2007 | Operations Management | 3 | 6 | Major | Bachelor | 3 | English | Yes | |
| The operations function is concerned with the activity associated with the production of goods and services. Provides an overview of operating decisions and practices in both manufacturing- and service-oriented firms. While no attempt is made to cover any particular area in depth, standard terms and concepts required to communicate effectively with operating personnel are introduced. | |||||||||
| GBA2008 | Strategic Management | 3 | 6 | Major | Bachelor | 3 | English | Yes | |
| Cross-functional survey of business management. The strategy component is concerned with the roles and tasks of firm’s top managers (i.e., strategic decision makers). Designed to provide an appreciation for the total firm perspective and the means by which firms create and sustain competitive advantage in today’s increasingly challenging and complex business environment (domestic and global). Strategic management of the firm involves diagnosing the firm’s current situation and developing realistic solutions to the strategic and organizational problems that confront top managers. A desired outcome of this course is an enhanced appreciation for the complexities of managing a formal organization. The primary objective is to help develop analytical skills for identifying key strategic issues and formulating appropriate strategies given a firm’s situation. | |||||||||
| GBA2010 | Intermediate Investments | 3 | 6 | Major | Bachelor | 3-4 | English | Yes | |
| Part of the finance core.Rigorous treatment of the core concepts of investments for finance majors. Covers portfolio optimization, examines the pricing of equity, fixed income, and derivatives, and analyzes the degree of market efficiency. Makes extensive use of spreadsheet modeling to implement financial models. | |||||||||
| GBA2011 | Intermediate Corporate Finance | 3 | 6 | Major | Bachelor | 3 | English | Yes | |
| Part of the finance core. Rigorous treatment of the core concepts of corporate finance for finance majors. Covers capital budgeting, the valuation of firms, and capital structure and payout policies. Makes extensive use of spreadsheet modeling to implement financial models. | |||||||||
| GBA2020 | Marketing Research | 3 | 6 | Major | Bachelor | 4 | English | Yes | |
| Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis. | |||||||||
| GBA2028 | Managing Behavior in Organizations | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| Integration of behavior and organizational theories. Application of concepts and theories toward improving individual, group, and organizational performance. Builds from a behavioral foundation toward an understanding of managerial processes. | |||||||||
| GBA2029 | Consumer Behavior | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| Description and explanation of consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies. | |||||||||
| GBA2032 | Intermediate Accounting I | 3 | 6 | Major | Bachelor | 2 | English | Yes | |
| This course provides students with a thorough understanding of the theoretical foundations and mechanics underlying financial reporting. This rigorous course is suitable for students seeking a career in accounting or finance. The course's primary objective is to give students the tools necessary to understand and execute appropriate accounting procedures, with an appreciation of the broader context in which accounting information is produced and utilized. This course also provides an overview of the financial statements and then focuses in more detail on revenue recognition, current assets, long-term assets, and accounting for investments. | |||||||||
| GBA2034 | Microeconomics | 3 | 6 | Major | Bachelor | 1 | - | No | |
| Introductory course for freshmen majoring in business administration is designed to provide a general orientation regarding the nature of economic science and basic theories of economics. Topics include basic concepts of economics, determination of price by supply and demand, princing of output and productive factors, general equilibrium, income destribution, and other aspects of economics. Principles of economics I analyze the optimization behavior of each agent. | |||||||||
| GBA2035 | IT Management | 3 | 6 | Major | Bachelor | 1-2 | English | Yes | |
| This course introduces students to the business uses of information technology (IT). The course focuses on how businesses use information technology, and how they might exploit IT better to set themselves apart from their competition. This includes creating new businesses that are based on IT and how technology entrepreneurship offers a new source of value in the information economy. The course provides a solid foundation on how IT works, is deployed, and is used to create new ventures. Students are exposed to a broad range of IT topics including IT infrastructure, big data, database, Internet, IT security, e-commerce, and ethics. The students will gain not only a foundation in IT but will also be able to appreciate the transformation power of IT in this digital era. | |||||||||
| GBA2036 | Quantitative Analysis for Business | 3 | 6 | Major | Bachelor | 1-2 | English | Yes | |
| Mathematical models have become an integral part of business. As a course for business majors, this is designed to help students be equipped with knowledge and skills needed for quantitative analysis. We will study various topics including multi-variate calculus, linear algebra, optimization techniques and statistical analysis. We will put emphasis on the analysis of business/economic issues by lending mathematical models we cover throughout the semester. The course should also provide students with quantitative skills they need to advance their knowledge in various subjects such as data analytics and artificial intelligence. | |||||||||