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- SKKU is Named No.1 Korea Comprehensive Private University by THE Asia University Rankings 2017
- SKKU has placed 13th in Asia University Rankings 2017 by Times Higher Education, while ranking 1st among Korean comprehensive private universities. SKKU received a total of 60.2 points with the composition of points as; Learning Environment: 56.0, Research: 55.5, Citations: 66.5, International Outlook: 39.6, Industry Income: 88.9. Meanwhile, Seoul National University received 66.1 points, while Korea University and Yonsei University got 52.8 points and 48.8 points respectively. In particular, SKKU received great recognition among universities in Korea in the area of Citations (Research Influence) by having 66.5 points, followed by Ulsan University (60.8), Seoul National University (58.8), Korea University (49.2) and Kyunghee University (48.5). One thing to note from this evaluation is that many Chinese universities received improved results. The editor of THE stated that “as a result of concentrated investment over the past 10 years, many Chinese universities including Fudan University and Shanghai Jiao Tong University have become distinguished. If Chinese universities can secure more outstanding faculties, their research performances, as well as internalization activities, will become more developed.”
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- 작성일 2017-03-25
- 조회수 2411
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- Freshmen Orientation ‘Shin Bang Rye’: Together with the Spirits of Old Scholars
- 200 freshmen including international students participated in SKKU’s traditional welcoming orientation ‘Shin Bang Rye’, held at Social Sciences Campus from March 4th ~ 5th. ‘Shin Bang Rye’ is a traditional freshmen orientation stemming from the Chosun Dynasty, where new comers can learn about the education curriculum, campus life, and expected behavior. The event that commenced during the ‘Shin Bang Rye’ ritual process are as follows: Al-Sung (commemorative rites in front of Dae-Sung-Jun), Sang-Eup-Rye (formal greetings between seniors and freshman students), Shin-Bang-Rye (welcoming party by sharing food), and Myun-Shin-Rye (initiation ceremony where senior students provides various tasks to freshmen). “We wanted to create a unique and fun freshman orientation environment where all seniors and juniors can participate in the event without a solemn atmosphere”, said student Bo Yeon PARK (Dept. of Korean Languages and Literature), president of the student association ‘Chung Ryang’ which led this unique event. Karel SETNICKA, a foreign exchange student from the Czech Republic also expressed her feelings as “I believe this traditional event provides good opportunities to think about relationship-oriented campus life and to have a mature sense of fellowship.”
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- 작성일 2017-03-18
- 조회수 2549
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- 2017 Winter Graduation Ceremony was held on Feb 24th
- SKKU held its 2017 Winter Graduation Ceremony on Feb 24th (Friday) at the 600th Anniversary Hall where a total of 4,643 students (undergraduate: 2876, graduate: 1486, Ph.D.:281) received their degrees. Before starting the graduation ceremony, the President and faculties of the academic board visited ‘Sungkyun Dae Sung Jun’ and practiced ‘Go You Rye’ which is the unique ceremony of SKKU informing the beginning of the big event (matriculation, graduation, building new construction, etc) at Confucius shrine. At the ‘Go You Rye’ ceremony, 324 students attended as the representatives. At the graduation ceremony, the president’s commencement message of “See the present with sympathy, design your future with creativity” was delivered and a student Eun Chan BAE (Dept. of Global Business Administration) gave a valedictory speech. Right after graduation, the President and students participated in a ‘Ta go’ ceremony where they beat a big drum to wish for graduates’ success and good health.
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- 작성일 2017-03-08
- 조회수 2589
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- Faculty Introduce their program in Freshman Camp on 28th Feb.
- Freshmen in Department of Humanity attended Freshman Camp from 27th Feb to 1st March. Professors in College of Liberal Arts introduces their program to freshman on 28th Feb. During the sessions, freshman students communicated with professors without formality and constraint.
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- 작성일 2017-02-28
- 조회수 2323
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- SKKU-Gyeonggido Office of Education Made an Agreement for ‘Gyeonggi University of Dreams’
- The College of Education (Dean: Jae Bong YOO) and the Institute of Sungkyun SW Education (Chair: Jae Hyun KIM) at the College of Software made an agreement on ‘Gyeonggi University of Dreams’ with Gyeonggi Office of Education on Feb 10th. The major content of the agreement is exchanges and support of man-power and resources for successful operation of ‘Gyeonggi University of Dreams’. ‘Gyeonggi University of Dreams’ is a student-oriented educational program where students attending at any high school in Gyeonggi providence can take special courses, opened for converged thinking and career development during semesters at 19:00 ~ 21:00, upon their request. A delegate from SKKU said “Throughout the various education opportunities, I hope students will become global leaders of 4th industrial revolution.”
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- 작성일 2017-02-28
- 조회수 2261
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- Orientation for graduate freshmen on February 4th.
- College of Liberal Arts hosted the orientation for graduate freshmen on February 9th. About 40 freshmen attended the event. At the orientation, attendees can obtain useful information such as academic policies and tips for the life in this universitiy.
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- 작성일 2017-02-27
- 조회수 2312
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- 2017 Briquette Delivery Volunteer Activity to Welcome the Lunar New Year
- On Jan 24th, SKKU held a ‘Briquette Delivery Volunteer Activity’ to welcome the Lunar New Year. 50 Participants including the President of SKKU, the Vice-President of Student Affairs Division, and University/College Student Council delivered 3,000 briquettes to neighbors in need. This event was organized in order to share love and happiness with neighbors, while providing opportunities for students to develop humanitarian capabilities through the volunteer activity. Jae Won KIM, the Vice-President of the Office of Student Affairs Division expressed his feelings as “it is a very meaningful event where students planned the day voluntarily, especially in the time of economic depression. SKKU provides full support towards this event in order to transmit students’ genuine hearts.” Yoo Bin WON and Hoon Young OH, the President of Student Council of Humanities and Social Sciences Campus and the President of Student Council of Natural Sciences Campus said “it was a very heartwarming experience and I hope we can have many opportunities to deliver our love to neighbors in the future.”
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- 작성일 2017-01-31
- 조회수 2662
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- AORC at SKKU and IRCTMT at Shanghai University made MoU Agreement for Joint Research
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pplied Algebra and Optimization Research Center (AORC) at SKKU established in June 2016 made an MoU agreement for joint research with International Research Center for Tensor and Matrix Theory at Shanghai University (IRCTMT). Professors from each university participated on the agreement ceremony held on Dec. 29th at Shanghai University. Founded in May 2016 with financial support from Shanghai City, IRCTMT is a large international research center for joint research in the field of tensor and matrix theory.
Under this agreement, the “1st China-Korea International Conference on Matrix Theory with Applications” was held from Dec. 28th to Dec. 31st at Shanghai University (http://math.shu.edu.cn/IAMT2016/). A total of 163 people from 13 countries attended the meeting, there were 55 keynote lectures and the AORC published 13 dissertations. The purpose of the conference was to stimulate research and foster the interaction of researchers interested in matrix theory and related topics. Sponsored by the two research centers at SKKU and Shanghai University, the conference hopes to provide a convenient platform for the exchange of research experiences and ideas from different research areas related to matrix theory in the future. The 2nd joint meeting will be held in December at SKKU. <2016 China-Korea International Conference on Matrix Theory with Application> -
- 작성일 2017-01-26
- 조회수 2448
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- Successful Market Strategy of OTT Services based on Analyzation of Consumers
- With the emergence of over-the-top (OTT) services, consumers can enjoy broadcasting contents using personal computers, smartphones, and tablets whenever and wherever they want. Not only are traditional broadcasting service providers entering the OTT service market, but Internet service providers are making the move too, leading to competition with each other to achieve market power. A team led by Prof. Lee of SKKU estimated consumers’ preference for OTT services based on conjoint survey data, and conducted a market simulation based on the estimation result, in order to analyze the change of market penetration ratio in accordance to the change of market strategy of each broadcasting service provider. As a result, consumers have the highest priority for real-time broadcasting. When the terrestrial television broadcasting service provider does not provide its contents to other service providers, Internet service providers and pay TV service providers can increase their market power by decreasing the price and by increasing the number of VODs respectively. This study was published in the journal Technological Forecasting and Social Change in November 2016.
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- 작성일 2017-01-26
- 조회수 2452
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- Self-Giving: Increasing commitment and generosity through giving that represents one’s essence
- Giving, by definition, involves transferring one’s own resources to another person or people. However, different forms of giving vary by the extent to which people give something that represents their essence to them, that is, how much givers sense they are ‘‘giving the self.’’ For example, blood (or organ) and possession (e.g., clothes) donations feel more like giving one’s essence than a money donation of a comparable value, and signing a petition with one’s name similarly feels more ‘‘self-giving’’ than expressing one’s support by clicking an ‘‘I support’’ (or ‘‘like’’) icon on an online petition. This research compares such ‘‘self-giving’’ which often involve one’s essence to the giving of resources of comparable value that are less connected to one’s essence. The study explores whether self-giving, as opposed to an equally helpful contribution, makes givers experience themselves as (a) more generous and (b) more committed to the particular cause, because the gift appears more diagnostic of the giver. The team predicts these effects from two reasons. First, it is because contributions appear subjectively more valuable when the self is involved. For example, people tend to think that the contributions appear more valuable the longer they have been owned (ex. a piece of jewelry they have owned for a long time). If personal items acquire positivity, they are further likely to appear more valuable to the givers, thereby increasing givers’ perceptions of their own generosity and commitment. Second, self-giving creates an association between the self and the act of giving, and between the self and the cause that is helped, such that people internalize the act of giving and the recipients of the help-these become part of who they are. For example, people could feel more generous/committed if they donate blood versus money, even if they set the amount of money to be comparable in value to a blood donation, such that they do not think the blood donation is worth more. In this example, the person who donated blood is not giving more but is rather internalizing giving as part of her self-concept. The team further predicts that self-giving, which increases people’s sense that they are generous/committed to a cause, motivates subsequent giving. Commitment motivates subsequent giving, and those who see themselves as generous may want to be consistent with their modified view of themselves through more giving. In their empirical studies, the team operationalized self-giving as giving an item that the person owned for a while (vs. only briefly), donating with one’s name (vs. unnamed gift), and donating blood (vs. the equivalent amount of money). Giving endowed objects Versus Briefly owned objects In one study, the team predicted that giving a pen that was owned for a longer time would not only make participants feel they were giving more (the endowment effect) but also lead them to infer they are more committed and generous (the self-giving effect). The study employed a two (ownership: short vs. long) between subject design. Participants’ task was to evaluate a ballpoint pen product on a four-page paper-and pencil survey. To manipulate the duration of the ownership, all participants received a Stabilo pen at the beginning of the study and used it to complete the survey. Participants learned either before they started the survey (long-ownership condition) or after they completed the survey (short-ownership condition) that the pen was a gift from the manufacturer for them to keep. Upon completing the survey, participants received a solicitation letter for an existing campaign that invited them to donate pens to children in developing countries. After donating their pen, participants rated their perceived generosity, commitment, and the perceived value of the pen. As predicted, participants in the long-ownership condition rated the donated pen more valuable, and also rated themselves more generous and committed than those in the short-ownership condition. That is, ownership increased the perceived value of a pen and participants’ perceptions of themselves as generous/committed when they donated the pen. Identifiable Versus Anonymous A common form of self-giving involves giving one’s name, for example, when people sign a petition (vs. click the ‘‘like’’ icon). To test whether name-giving increases perceived generosity/commitment, they conducted a field study in collaboration with WECAN, a Korean foundation assisting in the rehabilitation of people with disabilities (www.wecan.or.kr). Specifically, they sold cookies that people with disabilities had made. Those who purchased cookies left a signed versus anonymous note to support the cause, before reporting their perceived generosity and commitment. As predicted, those who listed their names perceived themselves more generous and committed than those who did not list their names. The study provides converging evidence that self-giving increases perceived generosity/commitment. Merely signing one’s name, even when doing so was a mandatory part of the purchase, increased perception of generosity and commitment to the cause. Donating Blood versus Money Blood donation is another form of self-giving. The research tested whether donating blood leads to greater perceived generosity/commitment than donating the monetary value equal to the blood donation. To compare blood to monetary donations, they employed a matching procedure in which participants chose between two alternatives that they had previously equated in value. Specifically, participants estimated the dollar amount they were willing to give that made them indifferent between donating blood and money. They were then assigned to imagine they ended up donating either blood or the estimated dollar amount and reported their generosity and commitment. As predicted, considering donating blood made participants feel more generous and committed than considering donating money. That is, self-giving increases perceived generosity/commitment more than giving the comparable amount of money, even when blood and money are equal in value, which suggests self-giving effects do not require that people feel they are giving more. Self-giving Increases Future Giving The last study tests whether self-giving facilitates subsequent giving. The team predicted that seeing oneself as generous and committed via self-giving would translate into greater intention to help, however, only for delayed decisions, but not necessarily immediately, because those who feel they have just acted generously may feel licensed to relax subsequent efforts. To test this, the team conducted a semi-field study that invited participants to sign their names to a petition versus submit their support anonymously, and then invited them to support another related petition immediately or on the next day. As predicted, those who signed with their names felt more generous and committed than anonymous givers. Moreover, those who signed with their names were more willing to participate in the subsequent petition in the long run, but not immediately. , Conclusion and Implication By looking at the different aspects of self-giving, the team find that self-giving increases givers’ perception of themselves as generous and as committed to the cause and facilitate more giving in the long run. This research has theoretical and practical implications for giving. When soliciting donations, organizations often offer the option to remain anonymous to lure people to participate, assuming that people prefer impersonal giving. However, our studies find self-giving is not necessarily preferred less and giving one’s name is actually an effective tool in building commitment to a cause. Whenever people prefer to give something that is personal and to associate themselves with the charitable acts, or are at least indifferent, soliciting self-giving is likely to be effective. To conclude, the team finds that in soliciting prosocial actions, emphasizing the identity of the giver in the gift is a useful tool for increasing perceived generosity and commitment, and for future engagement. This research was published at Social Psychological and Personality Science on Feb 2016.
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- 작성일 2017-01-18
- 조회수 2610