[Korea Economic Daily] Digital transformation (DX) management grafting and data analysis education at SKK GSB
- SKKGSB
- Hit7598
- 2022-10-21
Digital transformation (DX) management grafting and data analysis education can find the beginning of the beginning.
Sungkyunkwan University Graduate School of Business (SKK GSB, Dean Eric Chuan Fong Shih) is well-reputed for establishing and providing future-oriented education in line with changes in management trends and on-site demands. The Business Analytics MBA and AI MBA programs, which produced their first graduates this year, are examples of such education. As Dean Eric Shih says, “We are constantly striving to nurture global leaders who are ready in the era of fast-paced digital transformation. Our graduates will work as a leader who provides insight in various fields.”
SKK GSB Full-time MBA students may specialize by choosing the Business Analytics track. Indonesian alumnus Wonwoo Jawahirul Mabubi, after completing this track, reported, “It is beneficial to learn how to apply data analysis to business overall.” He added that in particular he could develop a sense of practicality by putting the in-depth knowledge learned in the Business Analytics track into practice in an industry–university cooperative project. SKK GSB operates such practical business projects in most courses.
SKK GSB has six master's degree programs: five master's in business administration (MBA), and one master's of management studies (MMS). In detail, these are:
- Full-Time MBA (1 year 6 months, weekdays)
- Professional MBA (2 years, evenings)
- Indiana Kelley-SKK GSB Executive MBA (1 year 6 months, weekends)
- Business Analytics MBA (2 years, weekends
- AI MBA (2 years, weekends),
- MMS (France EDHEC double degree course, 2 years, weekdays)
The Full-time MBA is an eminent global MBA program in which more than 50% of first-year students and about 70% of faculty are from overseas. In addition to business analytics, there are three other specialized tracks in each field: finance, marketing, and management. In addition, students can pursue a dual degree at Indiana University's Kelley School of Business (hereafter IU Kelley) or France's EDHEC Business School.
The Professional MBA is a two-year night course for office workers who want to combine work and study. After consolidating the basics of each field in the first year, students select specialized subjects and complete courses intensively in the second year. In addition, the iU Kelley double degree track offers online MS courses and local weekly MBA courses. This is popular because students can attend classes while working, so admission opens twice a year.
The Indiana Kelley-SKK GSB Executive MBA is a course jointly operated by iU Kelley and SKK GSB. Classes are also conducted half-and-half by each school, and graduates obtain MBA degrees from iU Kelley and SKK GSB simultaneously. This curriculum is ideal for senior managers with expertise in various fields to develop their prospects by quickly improving overall management understanding and insight.
The Business Analytics MBA simultaneously develops considerable data analysis ability and business application sense. It operates a systematic curriculum from basics to application, and is popular with office workers who have competitiveness in related fields and who aim for career development.
The Master in Management Studies (MMS) program is a two-year master's degree in business administration jointly operated by SKK GSB, EDHEC Business School in France, and Haas School in UC Berkeley. Graduates acquire MS (Master of Business Administration) degrees from SKK GSB and EDHEC Business School.
The AI MBA nurtures skilled students with comprehensive management knowledge and a broad understanding of AI and related technologies that companies need most. Professors from Sungkyunkwan University's Department of Software Studies, Statistics, and Mathematics, along with data experts from the corporate field conduct the course together. Students on this program can study big data and business strategy at the same time.
SKK GSB is currently recruiting new students for the 2023 academic year for three programs: the Full-Time MBA, Professional MBA, and Indiana Kelley-SKK GSB Executive MBA. Recruitment procedures for the Business Analytics MBA, Master in Management Studies, and AI MBA will be announced at the end of the year. Each course's admission schedule and detailed program information can be found on the SKK GSB website (gsb.skku.edu).
Related article: Korea Economic Daily on October 13